Happy New Year 2011 folks. Every new years gives you an oppurtunity to start something new, change something for the better and set goals for yourself and more. We at ayruz web holdings hope you achieve success at everything you do this new year!

Online Reputation Management (ORM)

Everyone has a reputation. “Google Yourself” right now to find out yours! Whether you are an individual or a business entity, online reputation is garnering your attention in 2011 and beyond. As more businesses go online, provide options for customers to shop online, your reputation can and will be used for or against you.

In our experience, more and more businesses and celebrities are becoming aware of what people discover when their names are searched on Google. Everyday brands come under attack due to a bad move or for not listening to the feedback from their customers.

The crowd is always louder than your solitary voice. So, it is important to co-exist with your community, showing them love and nurturing them so that when you do screw up at some point, the community will be understanding than angry. P&G might have appreciated this advice.

In India, we are seeing the rise of Social Media and as millions of our people go online, their voices will shape the public perception of a brand and more and more companies realize this and are proactively trying to win over the community with their online media channels like Twitter.

Most people prefer ranting out on the web if they do not get satisfaction from your support. This will apply well for the service industry such as banking, telecom, online shopping and others. It is important to listen actively to all digital outlets where your brand might be mentioned and resolve all customer dissatisfaction before it turns into a crowd-sourced reputation disaster.

We look forward to help your brand with our new online reputation management strategies in 2011. Do get in touch with us if your brand needs some help on the web.

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Kerala is no stranger when it comes to Youtube. We use it for our daly share of videos online just like rest of the world! This post is all about the popular YouTube videos from Kerala. Do let us know in the comments if we have missed any of your favourites!

1. Funny moments from Asianet News Hour – in between the news, the anchor sings his heart out.

2. Technopark – Jaada @ Work – An old video which came out from a few short film enthusiasts from Kerala. Funny things that occur when a client visit happens at the park!

3. I am a Malayalee! – A group of NRIs sing it out loud!

4. Miss Call : Malayalam Short Film - It received a lot of mainstream press attention spiking up its views on YouTube, a good concept told through a short film.

5. Sreemathi’s Teachers English Speech – Most Malayalees held their head down in shame after hearing this speech in english, but it did not stop them from sharing it across the social media world!

6. Chackochaaa… (Malayalam Buffalax) – We were not really sure if we wanted to include this one, because it was not really a video, but we loved the original buffalax, so this one was a awesome  too!

Which is your favourite off this list? Do you have any more to add to the list? Do let us know in the comments!!

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1. Give away thoughtful Souvenirs: Refrigerator magnets, t-shirts, caps, keychains and other thoughtful gifts for your visitors help them to talk to their friends about you.
2. Special Menu: Secret dishes which are not found on the menu, but known to your visitors through your blog or on social media channels make them feel special ordering it in your resturant.
3. The Wall: Put up special moments from your customers life on the wall, pictures of their kids birthday, a proposal and others.
4. Host Events: Tweetups, small product launches, alumni meet-ups and more make sure your resturant is sent to many people and your place is prominently pictured in the photographs.
5. Celebrate Holidays: Theme your hotel on holidays, have a childrens day menu, a valentines day music playlist and the like to give your customers something new everytime they drop in.

What are your tips on marketing a resturant? Hope to catch you in the comments section!

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I was reading the presentation on How to create advocacy and conversation on Slideshare when I saw this video. I was totally impressed with the presentation, facts and the wonderful age that we live in!

This is an official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology.

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Our fruits of love and labour launches in beta tonight! WordZo is one of our flagship products which aids users to learn new words in English and enrich their vocabulary easily.

The idea came in when our CEO, Mr. Kenney Jacob was trying to get good grades in his GRE/GMAT exams and its algorithm based upon various academic studies of how the human mind associates words with repetitive learning.

If you would like to take wordzo on its maiden ride and tell us your feedback, just drop in your email at http://www.WordZo.com

Have fun with English!

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A moment of pride folks! Our chief designer, Ben Jacob who has been designing all our awesome projects has just been notified that he has been selected in the first list of eligible candidates of the Indian Currency Symbol Competition!

Background

In March 2009 the Indian Finance Ministry launched a public competition to select a symbol for the currency. Unlucky you, his submission cannot be put up for your viewing pleasure since he is not allowed to.

More information on the contest from BBC

About Ben Jacob

Of just 18, Ben Jacob is a wannabe student of the prestigious design institute of India, the National Institute of Design and has been with ayruz since the founding days and is an active member of the Technology Evangelists Network of India, a non-profit initiative since 2008.

Currently Ben Jacob is shortlisted in the final list of 2000 candidates from thousands of applicants from across the country! Congrats and hats off to Ben on this awesome achievement. We look forward to the day when your symbol is on every Indians’ wallet

Check the official list here

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A presentation on slideshare discusses how the Asian countries fare in Social Media. Interesting stats and insights on how the Asian Youth use Social Media.

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Our new branding and corporate look is currently being uploaded. We would really appreciate your feedback on the same!

Kindly standby as our designer work on ironing out the errors and killing the bugs.

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An impressive video with a seriously cool soundtrack which shows off the various stats which spell the death of advertising and communication as we know it and explains what you are missing if you are not on social media.

Check it out. It’s the people driven economy.

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Aircell recently did this innovative campaign to reach out to the mumbaiker when they needed it the most and had tons of fun doing it! That is marketing by Aircell for ya!

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