Insights & Publications

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Posted by on April 4th, 2016

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when they did it. We thought to do a follow-up post, and look at the importance of creating omnichannel customer experience....

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

Posted by on May 15th, 2015

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to be logical. Is it possible by this basic statistics to bring them the expected customers to use their mobile app for purchasing onlin...

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