Category: New Insights

What You Need To Know About The BERT Update

Everyone must have heard that Google has implemented an update called BERT update in its search ranking system. The BERT update was rolled out in October 2019, and as per

Google Tag Manager

Trying to manage too many website codes with no success? Google Tag Manager (GTM) is here for the rescue! GTM is a tag management solution that allows easier and quicker

Inbound Marketing?

Are you fed up with the traditional marketing methods? Try out Inbound Marketing that attracts customers by creating valuable content, specially catered keeping them in mind and be visible to

Optimizing Businesses For Better Google Near Me Listings

Near me is a search phrase that throws up accurate and relevant local listings for an establishment or service by Google. Let’s say a user types in ‘hotels near me’.

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that helps your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touchpoint.

Supply And Demand Guide To Digital Disruption

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organizational situation assessment

Lessons From Re-launch Of Mobile Website of Flipkart’s from App Only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

Saavn’s Brand Marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

15 Captivating Stats From Around The Digital World

Well, I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim