The Inbound Way of Selling Mattresses

Digital

The Inbound Way of Selling Mattresses Online

  • Client: Nuvanna
  • Year: 2018
  • Department: Digital

The online mattress industry is so competitive in the USA and Nuvanna, an eCommerce startup aspiring to make it big approached Ayruz to assist them in promoting the brand and generate revenue. 

Ayruz took it as a challenge especially since the budget was limited and it was imperative to utilize that budget optimally in order to generate results.  We tried an approach wherein a mix of inbound and outbound marketing steps are adopted with which prospective customers stumble across Nuvanna online and then purchase mattresses from them and in turn become brand advocates.

What is nuvanna.com?

Nuvanna isn’t just a mattress manufacturer. It’s a brand built around the strong belief that sleep influences health and happiness. “We are firm believers in helping people unlock their potential through the power of sleep. It’s not about doing more, being more, achieving more. It’s about balance.”

The Nuvanna mattress is tailored towards guaranteeing better sleep. Its unique construction sets it apart from other mattresses as it directly addresses common sleep disruptors. That is why each night on Nuvanna is bliss. Our customers agree with us too. With a 5 star rating for excellence on TrustPilot, we are way ahead of the competition.

The Nuvanna mattress is crafted to provide sound sleep and consequently, better health. It does this with the help of three unique layers that each have a distinct function.

Sizes Offered By Them

Twin

Mattress Dimensions: 39″W x 75″L x 10″H
Shipping Box Size: 19″W x 19″L x 42″H
Shipping Weight: 50 pounds

Twin XL

Mattress Dimensions: 39″W x 80″L x 10″H
Shipping Box Size: 19″W x 19″L x 42″H
Shipping Weight: 53 pounds

Full

Mattress Dimensions: 54″W x 75″L x 10″H
Shipping Box Size: 19″W x 19″L x 42″H
Shipping Weight: 66 pounds

Queen

Mattress Dimensions: 60″W x 80″L x 10″H
Shipping Box Size: 19″W x 19″L x 42″H
Shipping Weight: 77 pounds

King

Mattress Dimensions: 76″W x 80″L x 10″H
Shipping Box Size: 19″W x 19″L x 42″H
Shipping Weight: 96 pounds

California King

Mattress Dimensions: 72″W x 84″L x 10″H
Shipping Box Size: 19″W x 19″L x 42″H
Shipping Weight: 95 pounds

The FLYWHEEL Model For Better Sleep

  1. Attract the strangers looking for buying mattresses online with the help of Google Search Campaigns, SEO, Content Marketing
  2. Engage with the prospects with the help of Social Media Marketing, Email Newsletters, Blog Articles
  3. With the help of above-mentioned mediums, convert the prospective customers into customers by diverting them to the website page for purchasing the mattress they’re looking for
  4. Continue delighting the customers with the help of excellent customer support, attractive offers for repeat purchase

TOOLS USED

 

Active Campaign Tool
Hubspot Tool

HubSpot is used to schedule & publish social media posts and Active Campaign is extensively used for communicating with the customers and informing them about offers & other important updates related to the brand.

To sum it all up – the idea is to bring Nuvanna World on a digital platform! And we SUCCEEDED the Challenge!

CAMPAIGNS

Black Friday & Cyber Monday Campaigns

 

Christmas Campaign

 

New Year Campaign

Email Newsletters

AFFILIATE MARKETING

SALES CHART

Alvaro Vaselli

“Ayruz has been our Digital Marketing and Analytics Partner to sail the competitive online mattress industry. I have worked with many agencies in the past, but Ayruz is the only partner who has demonstrated results with our limited marketing budget. Nivin and Anil has been great to work with and I am glad to choose them as our partner to manage our digital marketing.”

 

Alvaro Vaselli, CEO, NUVANNA

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