Insights & Publications

econmic essentials of digital disruption

Supply and demand guide to digital disruption

Posted by on April 22nd, 2016

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organisational situation assessment is very important for any disrupt digitally....

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Posted by on April 4th, 2016

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when they did it. We thought to do a follow-up post, and look at the importance of creating omnichannel customer experience....

Saavn’s Brand marketing Strategy with Ranbir Kapoor

Posted by on May 21st, 2015

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a certain period of time with their effort to produce better experience to the people who used it.   RANBIR KAPOOR AS CREATIVE PROM...


Posted by on May 15th, 2015

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to be logical. Is it possible by this basic statistics to bring them the expected customers to use their mobile app for purchasing onlin...

15 captivating stats from around the digital world

Posted by on January 14th, 2015

Well I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim with the very best data analysis on digital marketing and ecommerce this week. Then maybe afterwards we can find out exactly where the brim of [&helli...

The IoT, Big Data And The Digital Universe – Future Of Connected World

Posted by on December 12th, 2014

Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically few moments before you planned to get up. Well, that’s here already and I’m glad to talk about it because I have been a window [&h...

Consumer loyalty to brands after data breaches

Posted by on December 2nd, 2014

Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers’ reaction to data breaches Recent revelations about a potentially sweeping credit and debit card data breach at The Home Depot raise new questions about the extent to which these ev...

How the learning capacity of human beings vary listening to long lectures?

Posted by on November 15th, 2014

“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most of the new generation lecturers find it alarming that getting student attention is increasingly difficul...