Supply and demand guide to digital disruption

Posted by Nivin Xavier on April 22nd, 2016

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organisational situation assessment is very important for any disrupt digitally.

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Posted by Sanil S on April 4th, 2016

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when they did it. We thought to do a follow-up post, and look at the importance of creating omnichannel customer experience. India is accruing mobile Internet […]

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Posted by Sanil S on March 11th, 2016

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic intelligently to get more rewards while booking an air ticket online for my wife who is coming to India to attend my brother’s wedding in […]