Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy
Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when
How the learning capacity of human beings vary listening to long lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Developing a global digital strategy
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president