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Insights

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that help your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touch points. A lot of digital transformation programs focussed on enhancing customer satisfaction and expect an increase from the program. But

Supply and demand guide to digital disruption

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Flipkart re-launched their mobile website on November 10 2015, ditching their ‘app only’ strategy they have announced in early 2015.