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Experience A New Era Of Google Analytics

Kenney Jacob
Kenney Jacob
CEO
July 22, 2025
11
min read

Table of Contents

table links

Migrate to Google Analytics 4 now and prepare your business for the future of data-driven marketing.

Why migrate to GA4?

Your data may not be as good as you think

From enterprises to small companies, many have resisted the change as it has many implications, specifically:

  • Upgrading to GA4 requires the creation of an entirely new property with no history
  • Only basic settings from the old version were copied to new
  • Conversions, audiences, and events need to be built from scratch
  • Advanced measurement is automatically enabled but you must protect user privacy

Download the GA4 Migration Checklist

Migrating from Universal Analytics to GA4

Google has announced that it will stop processing data to Universal Analytics during 2023. For standard accounts Google Analytics on July 1st, 2023, and Google Analytics 360 accounts on July 1st, 2024. Use this guide to help transition your existing Universal Analytics properties to the new GA4 standard.

Create a new GA4 analytics property You can create a brand new property or use the GA4 Setup Wizard to create a GA4 property linked to an existing UA property.
Define your Data Streams Unlike UA, GA4 properties can accept and combine tracking data from both mobile apps and the web via multiple data streams.
Update your Goals and Conversions GA4 conversions combine UA Goals and Ecommerce conversions. In GA4, conversions are only counted when an event is received with a name you have specified as a conversion event.
Evaluate your Ecommerce tracking strategy Some of the events native to UA’s Enhanced Ecommerce feature are not present in GA4’s list of ecommerce actions.
Evaluate Marketing Channels strategy GA4 does NOT currently let you edit the default channel definitions or create custom channel definition, but this functionality is coming during 2022.
Update your tags in Google Tag Manager GA4 events are structured differently than those you’ve been sending to Universal Analytics. GA4 events do not carry forward the category, action, and label hierarchy from UA.

We have developed a Data Studio Template for GA4, which looks similar to Universal Analytics to make your migration smoother.

Download It Free

Google analytics 4 is the future of marketing analytics

The evolution of analytics provides integrated and automated insights to create and target the most appropriate audiences. Early adopters of Google Analytics 4 will start the journey to next level competitive advantage.

Future-proof your analytics By adding GA4 to tag your site today alongside your existing UA tags, you create enough historical data when UA is fully utilized, reducing the risk of data loss.
Single View of Customer Journey Google Analytics 4 integrates data collection from both mobile apps and the web which caters to a single view of the customer journey across multiple devices.
Privacy Centric User Data Tracking The Future of tracking, respects privacy. By migrating to GA4, you can comply with all data protection laws and enable powerful user data control & privacy.

BENEFITS OF USING GOOGLE ANALYTICS 4

FREE TO USE One of the major benefits of using Google Analytics is that it allows a free version of GA4 with some limited features. There are numerous other analytics tools available that work similar to Google Analytics; however, all of them charge a premium as subscription charges.
EASY INTEGRATION WITH GOOGLE ADS Google Ads and Google Analytics, both these tools are really important for marketers who are in the lookout to grow their business. While both have individual strengths, linking Analytics and Ads together lets the professional to properly set up goal tracking, conversion tracking and see how effective the ad campaigns prove to be.
CUSTOMER SEGMENTATION With the help of Google Analytics, we can easily segment the visitors in many ways, such as location, the device used, gender, time spent on each page, demographics, visitors who came to the site on a particular time, etc. With this information, we can optimize the campaigns that are being planned and come up with better solutions to get more visitors to the site.
GOAL SETUP In Google Analytics, we have an option to set up required goals that are in sync with our marketing requirements. For example, if we want to know how many visitors are clicking on a particular button given in the site, the clicks on that button can be defined as a goal and afterward, the number of clicks would be tracked and shown as a separate report. This would help a great deal while running ad campaigns having specific goals.
CONVERSION TRACKING With the help of Google Analytics, you can fix certain events as conversions and then track whenever those events occur separately. For example, if our desired action is to place a lead on the website, then the lead generation event can be set as an event and it can be tracked separately. It will help us in calculating the ROI and effectiveness of the campaign.
CUSTOMIZED AUTOMATED REPORTS Marketing teams and management always needs reports to take decisions. With Google Analytics we can create customized report templates that will run every day or week or month and send you the report automatically. This eliminates the need to manually look into the analytics every time you need to know what is happening with the traffic on your site.

GOOGLE ANALYTICS AGENCY FOR E-COMMERCE

Google Analytics comes with special features dedicated to E-commerce website owners and marketing heads. Through GA, we can track the traffic sessions, and correlate that data with the sales, bounce rate, traffic sources, landing pages, etc. Armed with this information you can determine the effectiveness of your traffic sources, your marketing channels, and your website pages. Ecommerce measurement allows measuring the number of transactions and revenue that your website generates. Once the user clicks on the purchase button in the browser, the user s details such as purchase information are given to the webserver which includes the transaction. If it is successful, the server redirects to the “Thank You or success page with transaction details and a receipt of the purchase. You can use the analytics.js library to send the commerce data from the thank you page to Google analytics.

You are in good hands

AUDIT Even though a Google Analytics implementation looks straight forward, in most cases it's not set up properly. Proper implementation of GA requires supervision from a seasoned marketing professional who is GA certified. An audit will look at the data which is being tracked for integrity, quality, and maturity.
STRATEGY AND IMPLEMENTATION Based on the business and the purpose of the website a strategy will be defined to implement Google Analytics. At this stage, we will define the reports the business requires to take decisions, the data we need to track to enable us to take those decisions and how to capture that data using GA.
MONITORING AND REPORTING As your analytics collects data, Ayruz Google analytics agency will monitor it and provide you with reports that are relevant to your business. These reports will help you take key business decisions.
OPTIMIZATION Any Google Analytics implementation requires continuous optimization as we learn more about the traffic and the business. These optimizations help you stay on top of the business.

GA4 Services

End-to-end Google Analytics 4 Implementation, Migration & Maintenance

Migrate to Google Analytics 4 with a Google Certified Partner. Google Analytics 4 (GA4) is the newer version of Google Analytics, and it is the new standard in measuring digital traffic and engagement across your websites and apps in one location. At Ayruz, we offer GA4 migration services to help you seamlessly move from GA3 to GA4. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking critical data and measuring your success with Google Analytics.

Google Analytics 4, the latest version of Google Analytics, offers new features and capabilities to help you measure your success more effectively than ever before. GA4 offers improved data collection, new ways to measure conversion, and expanded reporting capabilities that will give you a complete picture of your website’s performance.

With our GA4 setup services, you’ll be able to create custom reports and dashboards that give you insights into every stage of the customer journey, extending from the initial visit to the final conversion. As a result, you’ll have access to a wealth of data to help you better understand your customers and make more informed decisions about your marketing efforts.

Google Analytics 4 Services we provide you include:

  • Google Analytics Strategy
  • Google Analytics Audit
  • Tag Management Google Analytics QA & Reporting
  • Google Tag Manager Migration
  • Data Streams, Dashboards & Reports

Early adoption of GA4 also means that your organization can collect more historical data to form marketing strategies based on informed decisions ahead of your competitors switching to GA4.

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Hire. Build. Accelerate. See what that looks like for you.

Contact Us

Download the GA4 Migration Checklist

Click Here
Kenney Jacob
CEO

Kenney Jacob is the CEO of Ayruz Data Marketing and a serial entrepreneur with 18+ years in digital marketing. A trusted advisor to brands across travel, real estate, fashion, and tech, he brings deep cross-industry insight into scaling digital campaigns and go-to-market strategies. Featured in the EUIndia40 list of top leaders, Kenney is also a published author and a well-known speaker in India’s marketing ecosystem.

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