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Google Tag Manager
Google Tag Manager
Google Tag Manager Consulting, Training and Implementation
It's time to tag your business goals!
About
Tag Manager
Google Tag Manager (GTM) is a product from Google to make the lives of marketing people more comfortable. It lets you add/modify any analytics, tagging, and conversion tracking code to any website without the help of an IT expert. Ayruz Data Marketing has an excellent, well-experienced team of analytics professionals well versed with Google Tag Manager who can support all tag management related requirements that you face on your website. The team has helped many large, medium businesses in the UK, US and India to set up and manage GTM and analytics.
Why
Google Tag Manager?
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Digital Marketing thrives on data. No matter what type of site you have: whether it’s a large e-commerce site, a personal website, or a site for a small business. It is essential to understand how people interact with your website. Google Analytics can provide a lot of the vital insights you’re looking for; however, when used alone, it does have its limitations. At the same time, by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.
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Tags are snippets of code that are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site.
Tags are also used to monitor specific events like file downloads, clicks on certain links, or items being removed from a shopping cart.
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Why should you use a tag management system?
Tagging is a complex process. Large websites, in particular, need to update their tags continually, add new tags and execute complicated installations. If this isn’t all appropriately managed, the tags can slow down your site, misrepresent your measurements, and lead to duplicate costs and missing data. Besides, it’s time-consuming to manage tags without a system, and doing so can delay important marketing and measurement programs.
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The average cost of Tealium and Signal varies between $600 per to $2000 per month compared to $0 for GTM up to 10M hits.
Benefits of
Google Tag Manager
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- Easy To Use:
There are only four things in Google Tag Manager; Tags, Triggers, Variables, and Data Layer.
- Time Saver:
GTM saves an enormous amount of time with its built-in event manager.
- Version Control:
It is very easy to switch to the old version if there is some issue with the change.
- Easy Javascript / HTML Integration:
GTM accept any HTML or Javascript, so complex tagging become easier.
- Users and Permissions Management:
GTM makes it easy to set permissions for individual users and control internally who can make changes to the website and assist with creating tags, macros, and rules
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- Marketer Friendly:
Peace of mind for Marketers. It comes with 100s of built-in marketing tags
- Limited Dependency with Developers:
It is always frustrating for marketers to wait until IT implement the changes.
- Debug Easier:
The Tag preview feature is a great feature to debug issues in tags.
- GTM works in Mobile Apps:
With Firebase SDK, GTM works similar to the web.
- Event Tracking:
Traditionally, event tracking involved adding code to the website to track visitor events like clicks, video engagement, and form submissions. GTM’s auto-event tracking feature eliminates the need to tag each link you want to track manually.
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Google Tag Manager
(GTM) for E-commerce
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Large and medium E-Commerce brands benefit a lot from GTM. In most cases, the marketing of large e-commerce is handled by multiple teams, sometimes across different countries. There will be a lot of biddable media platforms, marketing platforms, user behavior tracking that may require integration. Some of the most widely used combinations are given below. [/su_row]
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- Interaction Tracking:
How user behaves in various part of a page? It may be a mix of event tracking, scroll tracking, click tracking, etc.
- Marketing Pixels Integration:
In most cases, there are multiple third-party tags have to be triggered by various actions such as transactions, clicking on the product, etc. Some of the popular integrations are Google Remarketing tag, Doubleclick Floodlight tags, Adometry, Google Adwords Conversion Tracking, Facebook Remarketing Tag, Marin Tags, Adform tracking, etc.
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- Call Tracking Integrations:
Such as Infinity through GTM
- Video Tracking:
Implementing how long the user views the video hosted on YouTube, Vimeo?
- User ID tracking:
GTM user ID tracking could be used to track user interaction across multiple devices.
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Our Services
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End to end Google Tag Manager (GTM) implementation & Maintenance
The experienced team at Ayruz implements end to end GTM implementation and Maintenance. The process starts with migrating traditional analytics or other tag management system to the GTM. The client objectives, along with the TAG audit by our team, should handle the smooth migration. Every tag is going to be tested against client objectives and audit documents. These are verified in the new GTM before it goes live.
The team continuously interacts with the client to ensure that every client’s objectives are satisfied within the GTM system. If you need to know more about this, please fill the contact form, and our experts will get back to you.
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Google Tag Manager (GTM) Consulting & Training
Our team will also be happy to provide onsite and offsite training, consulting and workshops to train your team. In most cases, the client should bear the travel and accommodation cost. To learn more, please fill the contact form with your requirements and our experts will be in touch.[/su_column][/su_row]
Our clients
What Our Clients
Have to Say:
I have been working with the Ayruz Team for almost three years. It’s an extremely dedicated team with an unmatched work ethic and strategic thinking. They understand the changing business needs and are nimble to adjust tactics while being loyal to the strategic long term direction established early on. Team members have their unique skill sets, and they coordinate well with each other behind the scenes without taking unnecessary time from myself or my other team members. Under their guidance and support, we have moved the business from unprofitable to profitable cost of customer acquisition, which is now positioning the Nuvanna for profitable growth.
I have been working with Ayruz Data marketing since 2013 for various projects in digital marketing and other analytics projects, the latest being POWA index. Sanil & his team have always provided first class service and most importantly are able to grasp concepts and understand our business quickly and act accordingly. Key to our ongoing relationship with Ayruz is their focus on bringing the best industry talents to the team, and the trust they demonstrate makes them the ideal partner.
Ayruz instantly became the full-service agency of M2ALL within the span of three months. We have engaged over six agencies in the past, but Ayruz was best in the industry.
Ayruz has been our long-standing partner in Digital Marketing and Analytics services. The timely delivery, outstanding service quality and deep understanding of the subject is something that standout with others.
Ayruz has helped us implement Google Tag Manager to some of our large e-commerce, consumer electronics and retail customers in the UK, Europe and in the USA. The team also has an in-depth understanding of Google Analytics.
Ayruz has been our analytics and digital marketing partner of over five years managing our large digital spend and analytics. They have strong knowledge in Google Tag Manager, Adwords, Facebook Business Manager and Google Analytics.
Frequently Asked Questions
How does google tag manager work?
With the help of the user-friendly interface of Google Tag Manager (GTM), you can create & insert JavaScript and HTML tags into a piece of code called GTM Container. GTM Container mostly contains JavaScript & Non-Javascript codes that can be hard-coded onto every page of your website, this code enables GTM to fire the necessary tags for tracking.
Why should I use Google tag manager?
Inserting Google Tag Manager into your site allows you to manage every tracking related code from a web interface instead of going into the backend and dealing with intimidating walls of code. It makes the life of a marketer easy by allowing them to add/remove marketing tags from various platforms, including Google Adwords, Facebook pixels, Twitter tags, and many more. Once the GTM is installed on the website, as a marketer, you will not need to touch the code or bother the developer to embed new tags for each campaign.
What can you track with google tag manager?
You can track several interactions through Google Tag Manager. However, it depends on your choice, what type of website you own, and what interactions you want to track. In general, the interactions such as page views, link clicks, image clicks, scrolling, video views & form fills can be tracked using Google Tag Manager.
What is the difference between Google Tag Manager and Google analytics?
Google Analytics & Google Tag Manager are free tools from Google which handle two different functions. Google Tag Manager focuses on what data to track, when to log in, and where to send it. While, Google Analytics holds data, which you can view and interpret via reports.
What can you track with google tag manager?
You can track several interactions through Google Tag Manager. However, it depends on your choice, what type of website you own, and what interactions you want to track. In general, the interactions such as page views, link clicks, image clicks, scrolling, video views & form fills can be tracked using Google Tag Manager.
Where can the container code be found in google tag manager?
- In a pop-up window after you create an account and container.
- Under the “Accounts” section by clicking into the container.
- Under “Admin” by selecting your container and clicking “Install Google Tag Manager”.
- Under the “Versions” section by clicking into the tag