This marketer saved on airfare by strategically abandoning bookings on Yatra and Etihad websites, prompting customer care and Facebook remarketing to offer discounts. This highlights the effectiveness of remarketing but also the need for proper audience list management post-conversion. Researching and understanding marketing tactics can lead to significant savings.

Effective email marketing in 2019 focuses on building loyalty and retention through strategies like refer-a-friend programs and leveraging special occasions. Personalize campaigns, use brand colors, and inform customers about restocked items. Automate follow-ups and send friendly abandoned cart reminders to boost conversions.

To double social media engagement, use high-definition images and scale them for each platform. Repurpose content into mobile-optimized videos, keeping them concise. Leverage the engaging allure of stories with authentic, less polished content. Resharing in groups and posting during peak times also boosts visibility. Visuals are key in today's digital world.