Google Tag Manager Server-Side tagging allows brands to move the measurement tags of the website or app from client-side processing container (which is run on the visitor’s browser) to a server-side processing container (run on the brand-owned cloud server) either on Google Cloud Platform (GCP), or any other platform of choosing.
There are multi-pronged benefits of implementing Server-Side Tagging using Google Tag Manager.
On the data privacy compliance and regulations front, GTM serverside tagging is GDPR and CCPA compliant and are able to successfully covert third-party data to first-party data.
In the context of tracking, Google Tag Manager Server-Side Tagging circumvents tracking restrictions and offer reliable tracking.
In the context of measurement, it helps solve the age-old problem: data gaps in the conversion paths, which has made it difficult to understand the customer’s purchase journey and advertise profitably to them.
Your website will load faster than ever, bringing a delightful experience for your customers and improving your conversion rates. Faster load and performance made possible with reduced browser load.
No more data and privacy concerns around GDPR and CCPA on third-party cookies. The third-party cookies changes to firstparty cookies with this implementation model.
Tracking restrictions in place with major browsers like Chrome, Safari are taken care of with GTM serverside tagging.
You are in control of the incoming measurement data and the outgoing data to different vendor endpoints. Sensitive information can be cleaned before sending it to vendors.
The effectiveness of Content-Security Policies (CSP) is improved and the maintenance efforts needed of a CSP is reduced.
You are in control of the data and measurement, there are no more missing data in the user journey and conversion paths.
Stop analytics spams entirely, where spammers send bad data to your analytics properties. Tracking IDs and API keys no longer have to be exposed on the Client-Side.
The Analytics Team at Ayruz is experienced in end-to-end GTM server-side tagging implementation, migration, and maintenance.
The process starts with an audit of the existing tags and the existing implementation, migrating GTM tags and/or traditional analytics and/or other tag management system to the GTM server-side tagging. The brand objectives, along with the existing tag audit by our Analytics Team should facilitate a smooth migration. Every GTM server-side tag will be tested against client objectives and audit documents. The finally be verified before it goes live.
Our team interacts closely with the client to ensure that each of the brand’s measurement objectives is implemented within the GTM server-side system. If you need a free consultation on GTM server-side tagging, feel free to book a meeting now.
Ayruz Analytics Team is also happy to offer onsite and offsite training, consulting, and workshops to train your analytics team and stakeholders on Google Tag Manager server-side tagging. You may book a free consultation with us to know more.