Everyone must have heard that Google has implemented an update called BERT update in its search ranking system. The BERT update was rolled out in October 2019, and as per Google’s claim, it is the most important update since 2015. What exactly is this BERT update? How will it affect the search queries? Will this update replace the previous update? How can we reap the benefit of the BERT update? When you first hear about this implementation, you’re bound to have these questions one by one, and with this blog post, we’re trying to address these questions and give you an insight about BERT Update by Google.

What Is The BERT Update?

With the Bidirectional Encoder Representations from Transformers update or BERT Update, as it is widely called, Google has improved its natural language processing ability for giving better search results by understanding the context of the search query. Let’s see it’s real-life implications next.

How Will It Affect The Search Queries?

You can see the impact of BERT update specifically in long-tail and conversational queries where the words like “to”, “of”, etc has significant roles to play in the meaning of the search. Google explained it with some examples. Google took a search query “2019 brazil traveller to the USA need a visa” to showcase the difference in search results before and after the BERT update. Before BERT, Google used to show the result for the US citizens travelling to Brazil, since it couldn’t define the context of the search query in the right way. In order to understand the sentence properly, it was important to identify the word “to” and the connection of that word to the other words. However, with the BERT update, Google can identify and understand the common words like “to”,” for”,” of” and the connection, this will result in providing the best search experience to the users.

On another example, Google showed a featured snippet query “Parking on a hill with no curb”. Prior to the update, Google would have given more focus to the word “curb” and ignored the word “no” while processing the query. However, it will result in providing an inaccurate search result for parking on a hill with a curb. This inaccuracy has been rectified with the BERT Update.

Is RankBrain DEAD?

As per Google, the BERT update is the largest update introduced after the RankBrain. Approximately 1 in 10 search queries will be impacted by the BERT update. RankBrain was the first artificial intelligence method introduced by Google to understand the search queries. To get a better meaning of the search query it looks into both the queries and the content on the webpages which is in Google’s index. RankBrain is neither dead or replaced by BERT. It is just another method which is introduced by Google to understand the search, it is an addition to the search ranking system. When Google thinks that a query can be understood with the help of RankBrain, it will use it, if it feels that the BERT can give a better understanding, it will use that. In short, Google will use multiple methods to understand the search queries and BERT is just an additional method.

How We Can Reap The Benefit Of BERT Update?

To reap the benefit of the BERT update, firstly, you need to find out the impact of this update on your website’s search queries. You need to identify the keywords that are having a higher ranking at present which did not have a ranking before the update. Once you have identified these new keywords, you can take the necessary steps in getting the identified keywords rank higher. Google Search Console can be used for identifying the BERT keywords. Google Search Console is a service by Google to the webmasters to help in measuring the website’s search traffic, performance, error fix, etc.

To identify the BERT keywords, after logging into your Google Search Console account, click on the option “Search results” under the performance tab. This option will show up the visibility of your website in the organic search results. It will also show the keywords and the number of times your website has shown up for that specific keyword along with the impressions and clicks to your website from that particular keyword.

Next, you have to compare the date ranges before and after the BERT update. For our analysis, we took 3 months before the update and 3 months after the update for comparison. If you widen the date range, you will get more keywords that rank after the BERT update. This will give you a great insight into the new keyword which is ranking after the update and previously got 0 impressions. The BERT update will mostly affect the long tail or conversation queries.

The result page will be giving you an idea about the new keywords you have gained and the keyword you lost after the update. If you sort the impressions tab in ascending order, you will get those keywords that were ranked earlier and have 0 impressions after the update. Now you can efficiently work on the new keywords gained and squeeze the benefit of the BERT keywords to drive more traffic to your website.

At present, the BERT update has been rolled out for the English language and we can expect it to be rolled out for other languages in the future. For featured snippet search, it has been applied globally for all languages. Even though BERT is the biggest update after RankBrain, SERP tracking tools couldn’t find a dramatic change in the search results. We believe it is because the BERT update is for a better understanding of the natural language or conversational queries not to change the search result page directly. Also, the update is affected mostly for long-tail search and SERP tracking tools are more likely to track short-tail searches. Google is converting its algorithm to think like a human and provide the best result possible to its users. So we recommend developing your site and it’s content for the users and not for Google, eventually, you will get the results.

If you want to get an in-depth understanding of how you can drive organic traffic to your website, feel free to visit this page or book your free consultation with our in-house SEO Specialist here

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‘How to Save Money’ is a title that always looks interesting to everyone. From individuals to corporate companies, everyone is in pursuit of this. With the help of coupons, limited time offers, etc. individuals can save some from their retails. But for a company that is looking to fill a job position with a talented person, it doesn’t seem very easy. Hiring the right talent for the job and managing the talent is always a challenging task, and of course, yes, it will blast off a decent amount from your company budget too. However, by opting for Managed Remote Resourcing, you can always be one step ahead to achieve a cost-effective and hassle-free talent management.

What is Managed Remote Resourcing?

In simple words, we can say that Managed Remote Resourcing is the process of hiring and managing remotely working employees for a company. Agencies offering remote resourcing will take the burden of hiring and maintaining the employees for the company. It includes finding the right talent for the job, doing preliminary interviews for the company, creating a suitable work environment, and doing their payrolls for the company. The company need not take any headaches on the hiring and maintaining of their workforce.

Benefits of Managed Remote Resourcing

1. Reduced Business Cost

Maintaining an in-house team is always an expensive task for the company. From the hiring stage itself, the company has to set aside a considerable amount of money from its budget. There are chances to find difficulty in getting the right person for the job with the in-house HR team. Therefore, the next best alternative is to seek help from online platforms and professional agencies. And of course, they will hit us with their figure. Once you finalize the right fit for your job, comes the other major roadblock, you have to get a place for that person to work. Running & maintaining an office space is not as simple as it says. Sometimes a professional would be required to run the office space, and do the payrolls for the employees, which brings up the spent scale again.

By choosing managed remote resourcing, the company will get the perk of reduced running cost. No need to worry about the hiring cost, office expenses, payrolls, etc. The remote resourcing agency will do these tasks for the company. Getting the right person, giving a better environment to work are their responsibilities.

2. Reduced Employee Cost

A professionally skilled employee is always an asset to the company; however, the cost incurred is always high for that. Various studies have proven that for hiring and retaining an employee with the organization, the company will have to spend 125% of the actual salary. If it is a highly skilled resource, the cost might even go higher. Having a managed remote team set up where skilled resources are abundant will help to bring down the cost of hiring to a great extent.

3. Speed up the processes

Remote resourcing not only save your money, but it can also save a lot more time in the process of hiring and onboarding talents. Hiring in-house talents can be a time-consuming task. Searching and finding the best person for the job is the first step and it will take more time if you have a larger number of requirements. Once you find the person, you have to do interviews to vet the shortlisted candidates. Sometimes the number of interviews will be higher to vet them properly. Those who complete will meet the onboarding procedure. This stage got all the paper works and bank jobs. The time taken for all these will be more in most cases if you are dealing with the in-house HR team.

With managed remote resourcing, you can accelerate the speed of the entire process. There will be a dedicated team to handle each stage of the hiring process. The professionals will do the interviews and will do all the onboarding process on behalf of the company with a very short predetermined time period.

4. Improved productivity.

Office administration, payrolls, employees’ grievances are very tough to handle. Getting into these headaches can possibly make a slight shift from project goals. This will badly affect the productivity of each employee. When a remote resourcing agency handles all the running headaches, the company can completely focus on the project goals and lead them to achieve it. By providing a comfortable environment without any distractions can make a remote employee more productive. Also, a study showed that 53% of those who work remote has exhibited the tendency to work overtime while comparing with 28% of in house employees.

5. Global Talent Pool

It’s always hard to find the best fit for your job position. It will be even harder if you want a commuter with a specific skill set. If you go for remote resourcing, then you can reap the benefits of the global talent pool. Like in any other search, if you add more filter to the search you will end up with limited options. If you need a skilled commuter then definitely you will be stuck up with fewer candidates. But if you remove the commuter filter, then you can get a better talent pool and this is possible only with managed remote resourcing. You can find skilled employees from Philadelphia and Baltimore even if your company located in New York. And if you are short in a fund for the employee, then you could find the same skilled person from India on a lower pay scale too.

Managed Remote Resourcing won’t work in place there needed a hand on labor. If you do not fall into this category then remote resourcing can give you a great competitive advantage. Apart from the above advantages, it gives more flexibility in upscaling and descaling of the workforce with the help of an experienced team. The majority of employers agree that remote work has a great role to play employee retention. While considering all these points, undoubtedly we can say Managed remote resourcing can save big for your business.

If you are interested to explore more, feel free to download our white paper on Managed Remote Resourcing and understand how we can help you in achieving your business goals

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We all know that HubSpot is the best inbound marketing & sales platform that is designed to help a business to attract, convert and delight its customers. HubSpot delivers a large number of tools to its partners which has the capability to help in each part of a customer journey. Creating pages, blogs, social posts, email sequencing, interaction with customers, campaign analysis, tracking the behavior of users, and lot more can be done with the help of those tools offered by HubSpot.

An addition to it’s existing marketing enterprise tools they have added a new set of features this January 2020. In this blog, we will be giving you a brief on some of the new features established by the HubSpot. These new features make it easy to get better work done by focusing more on flexibility, power, and useability.

1. Multi-Touch Revenue Attribution

What is multi-touch attribution reporting? This can be explained better by comparing single touch revenue attribution with multi-touch revenue attribution. A single touch revenge attribution in which the credits are given to a single touchpoint for the revenue generated. For example, if a company generates revenue (sales) by an online ad campaign, then the whole credit for that revenue will be given to that campaign. But in most cases, the online campaign will be the first touchpoint, after that there will be sales efforts to convert those leads generated from the campaign to customers. So in single touch revenue attribution, these sales efforts are not considered.

The leads generated from a campaign might not get converted into a customer all the time. Whatever the efforts are taken to convert a lead into a customer is vital. Likewise, the touchpoints between these leads and customers are also vital. With the help of multi-touch revenue attribution reporting, we can see which touchpoint of that entire revenue generation process drives more value to the company. HubSpot made this complex task easy to its partners and helps them to make smart decisions on investing time and money in specific channels and campaigns wisely.

2. AI-Powered Adaptive Testing

Adaptive testing or A/B testing is long been used by businesses to find the best performing page from the two, A and B. Creating 2 pages and showing them randomly to the users for a period of time, and at the end of the period choosing the best from the two with the help of statistical significance. HubSpot has pointed out 2 pain points in it. Number one, all these are done manually. Creation of the page, tracking the results, finding the statistical significance and at last finding the winner, all done manually. Number two, the conversion you are loosing from the least performing page over the test period.

The new AI-powered adaptive testing can fix these 2 pain points and it’s a big win for its partners. You can create up to 5 variations and the first problem is solved because the adaptive testing is no longer manual, and uses the Artificial Intelligence model to choose the winner. The second problem is solved as it gets optimized in the process. Instead of going 50%-50% traffic for each page at the test period, it shows the better performing page to more traffic gradually over the period and fading out the poor performer at the end to choose the successor. This will be a great advantage to agencies and companies who are giving more importance to better user experience.

3. Higher Capacity

HubSpot mentioned that increasing the limit was the huge ask for a long time from their partners. Now they have responded to their partners by doubling the limits. The marketing enterprise customers can now enjoy a doubled limit in the workflow, lists, reports and lot more. By increasing the limits they are trying to make sure the limitation in the marketing efforts of their partners should be their imagination

4. Customer Events

With the feature customer events, you can track a specific action of your customer on your website, software, and apps. With this advanced activity-tracking feature you can implement marketing plans based on how people use your website, software, and apps. You can track customer logins, logout, add to cart, etc with the help of this new feature. You can segment your customer based on these actions, you can create campaigns based on these actions, etc. All these are possible only with HubSpot marketing enterprise new feature customer events

Above mentioned are the latest additions to the HubSpot marketing enterprise features. As per the Winter 2020 Grid Report of G2.com, HubSpot outranks all other marketing solution platforms available in the market. HubSpot wants to give its partners what rarely available in the current market, a powerful marketing solution tool with easy to use UI. By delivering innovative tools the provides more insight into their customer behavior, HubSpot helps companies and agencies to make better marketing decisions at the right time possible.

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