Google Analytics 4 Services

Experience A New Era Of Google Analytics

Migrate to Google Analytics 4 now and prepare your business for the future of data-driven marketing.

Why migrate to GA4?

Your data may not be as good as you think

From enterprises to small companies, many have resisted the change as it has many implications, specifically:
  • Upgrading to GA4 requires the creation of an entirely new property with no history
  • Only basic settings from the old version were copied to new
  • Conversions, audiences, and events need to be built from scratch
  • Advanced measurement is automatically enabled but you must protect user privacy

Migrating from Universal Analytics to GA4

Google has announced that it will stop processing data to Universal Analytics during 2023. For standard accounts Google Analytics on July 1st, 2023, and Google Analytics 360 accounts on July 1st, 2024. Use this guide to help transition your existing Universal Analytics properties to the new GA4 standard.
Create a new GA4
analytics property
• You can create a brand new property or use the GA4 Setup Wizard to create a GA4 property linked to an existing UA property.
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Define your
Data Streams
• Unlike UA, GA4 properties can accept and combine tracking data from both mobile and web via multiple data streams.
Update your Goals
and Conversions
• GA4 conversions combine UA Goals and Ecommerce conversions. In GA4, conversions are only counted when an event is received with a name you have specified as a conversion event.
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Evaluate your Ecommerce
tracking strategy
• Some of the events native to UA’s Enhanced Ecommerce feature are not present in GA4’s list of ecommerce actions.
Evaluate Marketing
Channels strategy
• GA4 does NOT currently let you edit the default channel definitions or create custom channel definition, but this functionality is coming during 2022.
Update your tags in
Google Tag Manager
• GA4 events are structured differently than those you’ve been sending to Universal Analytics. GA4 events do not carry forward the category, action, and label hierarchy from UA.

We have developed a custom dashboard for GA4, which looks similar to Universal Analytics to make your migration smoother.

Google analytics 4 is the future of marketing analytics
The evolution of analytics provides integrated and automated insights to create and target the most appropriate audiences. Early adopters of Google Analytics 4 will start the journey to next level competitive advantage.
Future-proof your analytics
By adding GA4 to tag your site today alongside your existing UA tags, you create enough historical data when UA is fully utilized, reducing the risk of data loss.
Single View of Customer Journey
Google Analytics 4 integrates data collection from both mobile apps and the web which caters to a single view of the customer journey across multiple devices.
Privacy Centric User Data Tracking
The Future of tracking, respects privacy. By migrating to GA4, you can comply with all data protection laws and enable powerful user data control & privacy.



One of the major benefits of using Google Analytics is that it is allows a free version of GA4 with some limited features. There are numerous other analytics tools available that work similar to Google Analytics; however, all of them charge a premium as subscription charges.


Google Ads and Google Analytics, both these tools are really important for marketers who are in the lookout to grow their business. While both have individual strengths, linking Analytics and Ads together lets the professional to properly set up goal tracking, conversion tracking and see how effective the ad campaigns prove to be.


With the help of Google Analytics, we can easily segment the visitors in many ways, such as location, the device used, gender, time spent on each page, demographics, visitors who came to the site on a particular time, etc. With this information, we can optimize the campaigns that are being planned and come up with better solutions to get more visitors to the site.


In Google Analytics, we have an option to set up required goals that are in sync with our marketing requirements. For example, if we want to know how many visitors are clicking on a particular button given in the site, the clicks on that button can be defined as a goal and afterward, the number of clicks would be tracked and shown as a separate report. This would help a great deal while running ad campaigns having specific goals.


With the help of Google Analytics, you can fix certain events as conversions and then track whenever those events occur separately. For example, if our desired action is to place a lead on the website, then the lead generation event can be set as an event and it can be tracked separately. It will help us in calculating the ROI and effectiveness of the campaign.


Marketing teams and management always needs reports to take decisions. With Google Analytics we can create customized report templates that will run every day or week or month and send you the report automatically. This eliminates the need to manually look into the analytics every time you need to know what is happening with the traffic on your site.


Google Analytics comes with special features dedicated to E-commerce website owners and marketing heads. Through GA, we can track the traffic sessions, and correlate that data with the sales, bounce rate, traffic sources, landing pages, etc. Armed with this information you can determine the effectiveness of your traffic sources, your marketing channels, and your website pages. Ecommerce measurement allows measuring the number of transactions and revenue that your website generates. Once the user clicks on the purchase button in the browser, the user s details such as purchase information are given to the webserver which includes the transaction. If it is successful, the server redirects to the “Thank You or success page with transaction details and a receipt of the purchase. You can use the analytics.js library to send the commerce data from the thank you page to Google analytics.

You are in good hands


Even though a Google Analytics implementation looks straight forward, in most cases it s not set up properly. Proper implementation of GA requires supervision from a seasoned marketing professional who is GA certified. An audit will look at the data which is being tracked for integrity, quality, and maturity.


Based on the business and the purpose of the website a strategy will be defined to implement Google Analytics. At this stage, we will define the reports the business requires to take decisions, the data we need to track to enable us to take those decisions and how to capture that data using GA.


As your analytics collects data, Ayruz Google analytics agency will monitor it and provide you with reports that are relevant to your business. There reports will help you take key business decisions.


Any Google analytics implementation requires continuous optimization as we learn more about the traffic and the business. These optimizations help you stay on top of the business.

You are in good hands

We have helped startups to Fortune 500s for their analytics, measurement and digital transformation journey.

GA4 Services

End-to-end Google Analytics 4 Implementation, Migration & Maintenance

Migrate to Google Analytics 4 with a Google Certified Partner. Google Analytics 4 (GA4) is the newer version of Google Analytics, and it is the new standard in measuring digital traffic and engagement across your websites and apps in one location. At Ayruz, we offer GA4 migration services to help you seamlessly move from GA3 to GA4. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking critical data and measuring your success with Google Analytics.

Google Analytics 4, the latest version of Google Analytics, offers new features and capabilities to help you measure your success more effectively than ever before. GA4 offers improved data collection, new ways to measure conversion, and expanded reporting capabilities that will give you a complete picture of your website’s performance.

With our GA4 setup services, you’ll be able to create custom reports and dashboards that give you insights into every stage of the customer journey, extending from the initial visit to the final conversion. As a result, you’ll have access to a wealth of data to help you better understand your customers and make more informed decisions about your marketing efforts.

Google Analytics 4 Services we provide you include:

  • Google Analytics Strategy
  • Google Analytics Audit
  • Tag Management Google Analytics QA & Reporting
  • Google Tag Manager Migration
  • Data Streams, Dashboards & Reports

Early adoption of GA4 also means that your organization can collect more historical data to form marketing strategies based on informed decisions ahead of your competitors switching to GA4.

Frequently Asked Questions

Yes. If you have a Universal Analytics property, you must migrate. So first, check if you have a Universal Analytics property. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4. Google first released GA4 in October 2020, and in the announcement post, Google cited changes in user behaviour and privacy standards as major reasons for the switch. If you want to keep collecting data in Google Analytics after the deadline of July 1, 2023, you’ll need to transition to GA4.
It takes 7 to 10 days to complete the migration process, including data layer implementation, GA4 set-up, and quality assurance.
Yes. Google Analytics 4 (GA4) replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023.
You can mark up to 30 events as conversions. In GA4, you no longer have to set goals based on limited conversion criteria. Instead, GA4 automatically marks four collected mobile app events as conversions. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions.
GA4 reporting view provides a new set of engagement metrics that can track users’ engagement with your website/app much more accurately than the pageviews and bounce rate metrics used by GA3. GA4 is a new property designed for the future of measurement: It collects website and app data to understand the customer journey better. It uses event-based data instead of session-based and includes privacy controls such as cookieless measurement and behavioral and conversion modeling. One of the most significant changes between UA and GA4 is introducing an event-based model in place of UA’s existing session-based model.
For Google Analytics 4 properties (non-Analytics 360 version), retention of user-level data, including conversions, can be set to 14 months. For all other event data, you can choose the length of retention: 2 months. 14 months.
Google Analytics operates data centers globally, including in the United States, to maximize service speed and reliability. Before data transfer occurs to any servers in the United States, it is collected in local servers, where users’ IP addresses are anonymized (when customers enable the feature).
As of end of 2022, GA4 isn’t fully GDPR compliant. Despite adding extra privacy-focused features, GA4 still collects personal data and process it outside European countries.

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