Google Tag Manager Consulting, Training and Implementation

Google tag manager is a product from Google to make the lives of marketing people easier. It lets you add/modify any analytics, tagging, and conversion tracking code to any website without the help of an IT expert. Ayruz data marketing has an excellent team of analytics professionals who can support all tag management related requirements.
The team has helped many large, medium business in the UK, US and India to set up and manage GTM and analytics.

Why Google Tag Manager?

Reference: (BuiltwithData, 2017)

The top three Tag management systems are Google Tag Manager (GTM), Signal and Tealium with a market share of 55.54%, 15.76%, and 11.29% respectively.

The average cost of Tealium and Signal varies between $600 per to $2000 per month compared to $0 for GTM up to 10M hits.

Benefits of Google Tag Manager

  1. Easy to use: There are only four things in Google Tag Manager; Tags, Triggers, Variables, and Data Layer.
  2. Time Saver: GTM saves an enormous amount of time with its built-in event manager.
  3. Version Control: It is very easy to switch to the old version if there is some issue with the change.
  4. Easy Javascript / HTML integration: GTM accept any HTML or Javascript, so complex tagging become easier.
  5. Marketer Friendly: Peace of mind for Marketers. It comes with 100s of built-in marketing tags
  6. Limited Dependency with developers: It is always frustrating for marketers to wait until IT implement the changes. Google Tag Manager makes life easy because there is no need of IT to make changes.
  7. Debug Easier: The Tag preview feature is a great feature to debug issues in tags.
  8. GTM works in Mobile Apps: With Firebase SDK, GTM works similar to the web.

Google Tag Manager (GTM) for E-commerce

Large and medium E-Commerce brands benefit a lot from GTM. In most cases, the marketing of large e-commerce is handled by multiple teams sometimes across different countries. There will be a lot of biddable media platforms, marketing platforms, user behavior tracking that may require integration. Some of the most widely used integrations are given below.

  1. Interaction Tracking: How user behaves in various part of a page? It may be a mix of event tracking, scroll tracking, click tracking, etc.
  2. Marketing Pixels integration: Most cases there are multiple third party tags have to be triggered by various actions such as transaction, clicking on the product, etc. Some of the popular integrations are Google Remarketing tag, Doubleclick Floodlight tags, Adometry, Google Adwords Conversion Tracking, Facebook Remarketing Tag, Marin Tags, Adform tracking, etc.
  3. Call Tracking Integrations: such as Infinity through GTM
  4. Video Tracking: Implementing how long the user view the video hosted on YouTube, Vimeo?
  5. User ID tracking: GTM user ID tracking could be used to track user interaction across multiple devices.

Our Services

End to end Google Tag Manager (GTM) implementation & Maintenance

Our team implements end to end GTM implementation and maintenance. The process starts with migrating traditional analytics or other tag management system to the GTM. The client objectives along with the TAG audit by our team should handle the smooth migration. Every tag is going to be tested against client objectives and audit document. These are verified in the new GTM before it goes live.

The team continuously interact with the client to ensure that every client objectives are satisfied within the GTM system. If you need to know more about this, please fill the contact form, and our experts will get back to you.

Google Tag Manager (GTM) Consulting & Training

Our team provides onsite and offsite training, consulting and workshops to train your team. In the most cases, the client should bear the travel and accommodation cost. To learn more, please fill the contact form with your requirements and our experts will be in touch.


We mostly work with some of the top agencies in the UK, US, and India. Most of our clients we work are large customers of agencies within the industries such as Retail, E-Commerce, Tourism, FMCG, Consumer Electronics, Restricted Industries, etc.