Category: E-Commerce
Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy
Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to