Category: E-Commerce

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that help your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touch

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to