Google Universal Analytics will stop working in
You will lose all your valuable
customer insights historic data data for running ads
There is not much time left to address this problem.
You have
days left
Google announced that:
On July 1, 2023, the free version Google Universal Analytics will stop recording data.
On July 1, 2024, Google Analytics 360 will stop recording data.
What does it mean for your business if you do not act immediately?
NO MORE
Customer Insights
Your window into your customer acquisition, behavior, conversion, & other insights will be lost forever.
NO MORE
Historic Data
The data that was captured over the years from your website/app will be lost forever.
NO MORE
Data for running digital ads
The key audience data for running digital ads will be lost forever. Your future ads will be like shooting in the dark.
You could also lose money if you do not act.
YOU WILL LOSE MONEY
That you invested to drive website visitors
- How many visitors did you drive to your website thus far?
- How many visitors did you turn into customers?
- What is your current Customer Acquisition Cost (CAC)?
- This should give you an idea about colossal monetary loss that awaits if you do not act.
YOU WILL SPEND MORE
Money on digital ads
- Your digital ads will only be relevant to your Target Audience if you have the past audience data
- Without data, your ads could even be reaching irrelevant audience
- All these means you will spend more money on ads.
- Your current Customer Acquisition Cost (CAC) would go up.
- You will battle for ROI.
How you can preserve all your data with Google Analytics 4
The good news is, you can securely migrate and own all your data. And keep them forever.
You can migrate the data from your Google Universal Analytics/ Google Analytics 360.
You can keep them forever on Google’s latest analytics platform, Google Analytics 4 (GA4).
What is Google Analytics 4 ?
Before we touch GA4, let us quickly see Google Analytics history, how it all started:
Google Analytics:
Is the very first version of Google Analytics introduced in November, 2005 after Google acquired Urchin and their web analytics.
Universal Analytics (UA):
Is the updated, enhanced version of Google Analytics released in 2012.
Google Analytics 360:
It was released in 2016, more like a ‘pro’ version of Universal Analytics, the software package also had Data Studio, Tag Manager, Surveys, Optimize, Audience Center, and Attribution.
Google Analytics 4 :
Google calls GA4 the next generation of Google Analytics, designed for the future of measurement. Google Analytics 4, unlike any predecessor, brings powerful capabilities, fundamentally different from the previous versions as GA4 collects unified data from all your customer channels such as websites, mobile apps, store data, and others seamlessly.
What are the additional benefits of GA4?
BigQuery integration
BigQuery is a data warehouse that allows for the processing of SQL queries at very high speeds, thanks to Google’s powerful infrastructure.
Unsampled data
There is no data sampling in GA4 standard reports and you can collect unlimited data. Access to unsampled data is significant as it backs your decisions- they are now based on reliable data.
Powerful segmentation possibilities
Audiences in GA4 allow for more targeted segments for your marketing campaigns. Now you can create segments based on events, which is not possible in UA, and add the concept of time if you want.
Powerful engagement metrics
Instead of just providing you the bounce rate, or the percentage of users that leave a page without any interaction, GA4 provides you positive data on user engagement.
We have helped Startups to Fortune 500s:
Connect with us to talk to some of our customers who have migrated to GA4.
I have heard that GA4 is fairly technical
Yes, we agree that your IT and Analytics Managers might be finding it a bit overwhelming to securely migrate your existing data and to set up Google Analytics 4 and be able to capture audience data like how you used to on Google Universal Analytics or Google Analytics 360.
We need to acknowledge that the inherent technical nature for GA4 makes it tougher-than-usual to implement.
But, we are here to help
We will help securely migrate your data.
We will help own your data.
We can help you set up GA4 and capture data and insights like you used to do.
Additionally, we could bring you additional audience insights with GA4.
We can work with your IT/Analytics Team.
Due to the very high demand of GA4 services, we are able to onboard a few customers only on a first-come, first-serve basis. If you need a free consultation with us,
book your appointment now.
What you get
when you work with us
ACCESS our 15+ years of expertise in advanced analytics
ACCESS 15+ years of experience helping startups to Fortune 500s
ACCESS our open source Google Tag Manager server-side implementation
ACCESS Certified Professionals in data regulatory frameworks like GDPR, CCPA, CCPRA, etc
FREE Looker Studio (Formerly Data Studio) Dashboard
Download Data Studio Template
How we can help you migrate to GA4 in 5 steps
Consultation and Requirements Prep
- Consultation to understand your current and new measurement goals
- Review of current data tracking setup
- New site tracking setup and infrastructure proposal
- Data tracking tech requirements for implementation & dataLayer requirements development
dataLayer- your analytics cornerstone
- Key benefits of having a dataLayer
- Action items to tackle in this phase
GA4 property setup & configuration
- GA4 property creation
- Configuring base settings for Control and Production properties
- Enhanced Measurement configurations
- Filtering configurations
- Data Retention configurations
- Custom definitions configurations
- GA linking
Go Live
- DataLayer QA
- Analytics data flow QA
- Google Analytics & GA4 KPI data QA
- Transactions are reported correctly
Post-Go-Live
- Fixing (if any) Post-Go-Live Analytics issues (low priority issues which weren’t fixed before Go-Live)
- Source/Medium reporting
- Comparison of transaction data between different platforms: back-end vs Google Analytics 4
Migrate to GA4 in 2-3 weeks and start collecting data early!
Claim your $100 voucher for Google Analytics 4 migration today.
For a limited time, you can audit your website analytics for Free
Due to the urgency for GA4 migration, we are able to take new customers on a first-come, first-serve basis.
For a limited time, you can avail a FREE 30-minutes consultation with our Director of Analytics, Sanil Bose over the next few hours.
Sanil Subhash Chandra Bose
CCPA, GDPR Certified
King of Prussia,
Pennsylvania,
United States
Migrate to GA4 in 2-3 weeks
and start collecting data now!
Frequently asked questions
Before we touch GA4, let us quickly see Google Analytics history, how it all started:
Google Analytics: Is the very first version of Google Analytics introduced in November, 2005
after Google acquired Urchin and their web analytics.
Universal Analytics (UA): Is the updated, enhanced version of Google Analytics released in 2012.
Google Analytics 360: It was released in 2016, more like a ‘pro’ version of Universal Analytics, the software package also had Data Studio, Tag Manager, Surveys, Optimize, Audience Center and Attribution.
Google Analytics 4: Google calls GA4 the next generation of Google Analytics, designed for the future of measurement. GA4 was released in October, 2020, unlike any predecessor, brings powerful capabilities, fundamentally different from the previous versions as GA4 collects event-based data from both websites and apps.
- GA4 uses event-based data instead of session-based data
- Both website and app data are collected to better understand the customer journey
- Ready for the cookieless world and user data compliant with cookieless measurement, and behavioral and conversion modeling
- Predictive capabilities for you without the need for complex models
- Integrate to media platforms to drive actions on your website or app
ONE:
You will end up losing data and insights. If you don’t migrate, you will simply lose all the historic data and insights you have accrued over the years on Universal Analytics or on Google Analytics 360. Migrating on time can prevent data loss and you can start collecting data and insights early on on GA4.
TWO:
Competitive advantage. GA4 is powerful and will elevate the analytics measurement and the insights you can derive from it. Migrating to GA4 early on puts you in a competitive advantage.
Before we touch GA4, let us quickly see Google Analytics history, how it all started:
Google Analytics: Is the very first version of Google Analytics introduced in November, 2005
after Google acquired Urchin and their web analytics.
Universal Analytics (UA): Is the updated, enhanced version of Google Analytics released in 2012.
Google Analytics 360: It was released in 2016, more like a ‘pro’ version of Universal Analytics, the software package also had Data Studio, Tag Manager, Surveys, Optimize, Audience Center and Attribution.
Google Analytics 4: Google calls GA4 the next generation of Google Analytics, designed for the future of measurement. GA4 was released in October, 2020, unlike any predecessor, brings powerful capabilities, fundamentally different from the previous versions as GA4 collects event-based data from both websites and apps.
- GA4 uses event-based data instead of session-based data
- Both website and app data are collected to better understand the customer journey
- Ready for the cookieless world and user data compliant with cookieless measurement, and behavioral and conversion modeling
- Predictive capabilities for you without the need for complex models
- Integrate to media platforms to drive actions on your website or app
ONE:
You will end up losing data and insights. If you don’t migrate, you will simply lose all the historic data and insights you have accrued over the years on Universal Analytics or on Google Analytics 360. Migrating on time can prevent data loss and you can start collecting data and insights early on on GA4.
TWO:
Competitive advantage. GA4 is powerful and will elevate the analytics measurement and the insights you can derive from it. Migrating to GA4 early on puts you in a competitive advantage.