RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Enhancing your Packaging for better Consumer Engagement
The need for consumer engagement & loyalty campaigns Customer engagement and loyalty programs are not new and have been an age-old global phenomenon in industries varying from finance to automobile
Five tips for running an effective consumer engagement campaign!
Suppose you’re a brand owner of an FMCG company, an e-commerce company, or an FMEG company that directly sells its products or services to consumers. In that case, you certainly
QR Codes: What are those? What are the different types of QR codes?
Ever wondered what makes QR codes unique? Over the pandemic days, you might have come across several types of contactless payment modes which assist in maintaining social distancing, such as
What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?
As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to
Improve the page-load speed of your brand website with Google Tag Manager Server-Side Tagging
If your brand is all about providing a great experience for your audience, then you understand the importance of a faster loading website like we do. Page Load Speed Matter:
Death of 3rd-Party Cookies: How to convert 3rd-party cookies to 1st-party?
I presume, by now, you are already aware that the 3rd-party cookies are being killed. Mozilla has axed 3rd-party cookies on Firefox (RIP: September 3, 2019), and Apple followed suit