Latest Insights

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

Saavn’s Brand marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

15 captivating stats from around the digital world

Well I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim

Consumer loyalty to brands after data breaches

Changes in shopping behavior after Target data breach ({e7efaa880809366554f35313c0bed74172acefeb4d1b64170dbbfdc490bf8e04}) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and debit

Developing a global digital strategy

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president

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