Latest Insights

Email Marketing Strategies For E-Commerce Companies

Email marketing has become the norm for brands to reach out to customers, build a loyal base and increase customer retention. What makes it so appealing is that it’s affordable

Search London celebrates its 8th Birthday in Bounce, Central London

Search London, also known as SearchLDN was officially set up in October 2010 when I took over the meetup group from my former colleague. There were 200 members and just

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that help your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touch

Supply and demand guide to digital disruption

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organizational situation assessment

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

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