Latest Insights

Five tips for running an effective consumer engagement campaign!

Suppose you’re a brand owner of an FMCG company, an e-commerce company, or an FMEG company that directly sells its products or services to consumers. In that case, you certainly

QR Codes: What are those? What are the different types of QR codes?

Ever wondered what makes QR codes unique? Over the pandemic days, you might have come across several types of contactless payment modes which assist in maintaining social distancing, such as

What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?

As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to

Improve the page-load speed of your brand website with Google Tag Manager Server-Side Tagging

If your brand is all about providing a great experience for your audience, then you understand the importance of a faster loading website like we do.  Page Load Speed Matter:

Death of 3rd-Party Cookies: How to convert 3rd-party cookies to 1st-party?

I presume, by now, you are already aware that the 3rd-party cookies are being killed. Mozilla has axed 3rd-party cookies on Firefox (RIP: September 3, 2019), and Apple followed suit

How Ayruz helped Oldcastle Infrastructure to create a new user experience for their CPQ-based customer portal?

Oldcastle Infrastructure is the leading provider of engineered products and accessories for building and construction in the USA. They are part of CRH Plc (LSE: CRH), the world's leading building

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