Latest Insights

Maximizing E-Commerce Success with GA4: Navigating the Checkout Journey

In the fast-paced world of e-commerce, the Checkout Journey Report in Google Analytics 4 (GA4) serves as a crucial compass for businesses seeking to optimize their checkout process. This predefined

How you acquire users? Differences Between User Acquisition and Traffic Acquisition in GA4

In the bustling world of digital analytics, understanding how users discover and interact with your online domain is pivotal. Two critical reports in Google Analytics 4 (GA4), User Acquisition and Traffic

Unveiling Real-Time Insights: A Deep Dive into Viewing Path URLs in GA4

In the dynamic realm of digital analytics, understanding user behavior in real-time is a powerful asset for marketers and website owners alike. Google Analytics 4 (GA4) stands as a robust

How to Configure Google Analytics 4 in Google Tag Manager

Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question

Kiran Prajapathi

CEO, M2All I have been working with the Ayruz Team for almost three years. It’s an extremely dedicated team with an unmatched work ethic and strategic thinking.

How to connect Google Analytics 4 (GA4) with BigQuery

What is GA4 Big Query? GA4 BigQuery is the integration between Google Analytics 4 (GA4) and Google BigQuery, enabling the export and storage of GA4 data directly into BigQuery. It

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