Step 1

Identify the business objectives

The business objectives defined by the client manager will be analyzed and explain how digital marketing can achieve the goals. Determining what is achievable and what is not possible is the crucial part of our engagement.

Our team will work with the business stakeholder to finalize how digital marketing can help achieve the business objectives.

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Step 2

Set Measurable KPIs

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The second step is to translate the mutually agreeable target to measurable KPI’s. This exercise may be a continuous process, and it is essential not to put an unrealistic goal. It often creates frictions in the engagement.
The KPIs are usually set up in Web Analytics and reporting platforms. In most cases, it would be in Google Analytics or Adobe Analytics and reporting platforms such as Google Data Studio or Tableau.
There may be additional time required to set this KPIs in Web Analytics, and it is unless stated is an exercise done by our data analytics experts.

Step 3

Learn from the past

Digital Marketing does not have a general black-box strategy. You need to test and experiment your approach. It is essential to understand the mistakes and lessons worked in the past. Whether we work with an existing client or a new client, we try to explore the history by analyzing web analytics, paid campaigns, media plans, content strategy, etc.
Our team conducts semi-structured interviews with client stakeholders to understand the strategy that worked and things didn’t work.

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Step 4

Develop personas and tone of voice

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Start with the basics and note down all the demographic information you know about your target consumer – like age, gender and location. Identify the problems the target customer are facing that your products can solve. Craft your messaging strategy based on individual personas. It is important to test multiple messaging that would resonate with their need.
The tone of voice would encapsulate the micro-moments of the entire purchase journey.

Step 5

Map out purchase journey and tactics

There are numerous digital channels that your target audience might be interacting. Many channels may be contributing factors to the final decision-making process. It is mostly called micro-moments which will be contributing positively or negatively during the entire digital journey.
The tactical plans are decided based on micro-moments identified. The search may be contributing at the top of the funnel, while a review may be helping the prospective buyer to reiterate your brand. A discount or an email may be finally contributing to the final purchase.  

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Step 6

Make the plan based on the budget

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A calendar is an important part of our execution. We identify and outline a plan which we would stick to, but would be revised based on first two months performance. The calendar plan comprises of tactics and execution times, review dates, monitoring plan, etc.

There is no perfect plan you can make in the beginning, so we review and revise plans periodically to achieve the goals identified. Digital marketing is a test-driven plan, and agencies like us would test and change quickly to make desired results.

Repeat steps 3 – 6 until the strategy is working effectively and yield desired results. It is crucial to understand many organic tactics may take time, so our micro-KPIs are going to be used to measure the success path.

NO LONG-TERM CONTRACT

No long-term contract

Unlike other agencies, we don’t ask you to sign for a six months contract or a 12 months contract. We consider long-term deal does not give the flexibility to the client without even knowing each other. Our services are so transparent and working directly with client on a daily, and weekly basis allows the client to understand our commitment to achieving business objectives. We usually do a month on month contract instead of six months or a 12-month plan. It gives flexibility for the client to fire us if we cannot deliver.

Analyze us and fire us

Our account managers and the team would be continuously interacting your team on a weekly basis to align the marketing execution. If you think our team is not delivering, then fire us.

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