Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Posted by on April 4th, 2016

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when they did it. We thought to do a follow-up post, and look at the importance of creating omnichannel customer experience. India is accruing mobile Internet […]