Author: Elizabeth Mathew

Death of 3rd-Party Cookies: How to convert 3rd-party cookies to 1st-party?

I presume, by now, you are already aware that the 3rd-party cookies are being killed. Mozilla has axed 3rd-party cookies on Firefox (RIP: September 3, 2019), and Apple followed suit

Google will also kill 3rd-party cookies by 2023: How to measure going forward?

The holy grail of digital advertising is the measurement capabilities that come with it, rather than shooting in the dark. Now that Google Chrome will stop supporting 3rd party cookies

The Death of 3rd-Party Cookies: Benefits of Google Server-Side Tagging

Safari and Firefox have already started blocking 3rd-party cookies, and marketers are facing acute data tracking and measurement problems.  By 2023, Google Chrome will also disown 3rd-party cookies. The data