Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Posted by on April 4th, 2016

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when they did it. We thought to do a follow-up post, and look at the importance of creating omnichannel customer experience. India is accruing mobile Internet […]

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Posted by on March 11th, 2016

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic intelligently to get more rewards while booking an air ticket online for my wife who is coming to India to attend my brother’s wedding in […]


Posted by on May 15th, 2015

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to be logical. Is it possible by this basic statistics to bring them the expected customers to use their mobile app for purchasing online? A purchasing […]

15 captivating stats from around the digital world

Posted by on January 14th, 2015

Well I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim with the very best data analysis on digital marketing and ecommerce this week. Then maybe afterwards we can find out exactly where the brim of […]

Consumer loyalty to brands after data breaches

Posted by on December 2nd, 2014

Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers’ reaction to data breaches Recent revelations about a potentially sweeping credit and debit card data breach at The Home Depot raise new questions about the extent to which these events turn consumers away from impacted stores. In fact, […]

Developing a global digital strategy

Posted by on November 20th, 2014

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president of digital strategy, Gail Horwood, discusses the importance of talent development and the role of the specialist.   The digital business model Horwood explains how […]

How the learning capacity of human beings vary listening to long lectures?

Posted by on November 15th, 2014

“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most of the new generation lecturers find it alarming that getting student attention is increasingly difficult compared to preparing the lecture notes! The lecture hours can […]

Sania Mirza Vs Hugh Jackman – Who give more ROI to an Indian brand?

Posted by on November 12th, 2014

We are always searching for something, if you know what someone is searching for then you understand him better. If you can know what a nation is searching for then you can make a killing out of it. I help companies make that killing and I make living out of it. Its called search trend […]