Author: Sanil S

Managing Director Analytics & Digital at Ayruz Datamarketing, He is the Co-Founder of Ayruz and MobME Wireless. He holds an MBA, Strategy and Entrepreneurship (University of Strathclyde) and B-Tech in Computer Science from Cochin University.

Optimizing Businesses For Better Google Near Me Listings

Near me is a search phrase that throws up accurate and relevant local listings for an establishment or service by Google. Let’s say a user types in ‘hotels near me’.

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that helps your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touchpoint.

Lessons From Re-launch Of Mobile Website of Flipkart’s from App Only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

15 Captivating Stats From Around The Digital World

Well, I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim

Consumer Loyalty To Brands After Data Breaches

Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and a

Developing A Global Digital Strategy

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president

How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?

“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most

Sania Mirza Vs Hugh Jackman – Who give more ROI to an Indian brand?

We are always searching for something, if you know what someone is searching for then you understand him better. If you can know what a nation is searching for then