Category: India

Supply And Demand Guide To Digital Disruption

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organizational situation assessment

Lessons From Re-launch Of Mobile Website of Flipkart’s from App Only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

Saavn’s Brand Marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

The IoT, Big Data And The Digital Universe – Future Of Connected World

Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically

How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?

“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most

Sania Mirza Vs Hugh Jackman – Who give more ROI to an Indian brand?

We are always searching for something, if you know what someone is searching for then you understand him better. If you can know what a nation is searching for then

This Is How An Aspiring Data Scientist Buys A Second Hand Car

I’ve been wanting to buy a Honda city ever since I saw a modified one owned by a friend. So I started looking for a good deal, and as any