The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organisational situation assessment is very important for any disrupt digitally.
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
Saavn’s Brand marketing Strategy with Ranbir Kapoor
Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a
How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight
Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic