Editor's Pick
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Latest Insights
How to Build Custom Reports in GA4 and Understand the Differences Between Reports, Explorations, and Looker Studio
Google Analytics 4 (GA4) offers multiple ways to analyze user data through Custom Reports, Explorations, and Looker Studio. Each tool serves a different purpose and helps businesses track user behavior
Understanding the Difference Between Events and Conversions in GA4
Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing user interactions on your website. Two terms, "events" and "conversions," are often used, and while they might seem
Maximizing E-Commerce Success with GA4: Navigating the Checkout Journey
In the fast-paced world of e-commerce, the Checkout Journey Report in Google Analytics 4 (GA4) serves as a crucial compass for businesses seeking to optimize their checkout process. This predefined
How you acquire users? Differences Between User Acquisition and Traffic Acquisition in GA4
In the bustling world of digital analytics, understanding how users discover and interact with your online domain is pivotal. Two critical reports in Google Analytics 4 (GA4), User Acquisition and Traffic
Unveiling Real-Time Insights: A Deep Dive into Viewing Path URLs in GA4
In the dynamic realm of digital analytics, understanding user behavior in real-time is a powerful asset for marketers and website owners alike. Google Analytics 4 (GA4) stands as a robust
How to Configure Google Analytics 4 in Google Tag Manager
Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question