Editor's Pick
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Latest Insights
Supply And Demand Guide To Digital Disruption
The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organizational situation assessment
Lessons From Re-launch Of Mobile Website of Flipkart’s from App Only Strategy
Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when
How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight
Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic
Saavn’s Brand Marketing Strategy with Ranbir Kapoor
Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a
15 Captivating Stats From Around The Digital World
Well, I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim
Consumer Loyalty To Brands After Data Breaches
Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and a