RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
How to Connect GA4 Data to a Looker Studio Dashboard
In today's data-driven world, businesses rely on powerful analytics tools to gain insights and make informed decisions. For example, Google Analytics 4 (GA4) is a tool that helps organizations track
How to find event parameters in GA4?
The GA4 is a highly effective analytics platform that offers useful information on how users interact with websites and mobile applications. One of its key features is the ability to
Are you experiencing issues with the automatic migration of GA4? Let’s discuss alternatives!
As of July 1, 2023, Universal Analytics (UA) properties will no longer process new hits. This is because Google is phasing out UA and replacing it with their newer measurement
How is bounce rate calculated in GA4 and what replaces the bounce rate in GA4?
Analyzing website performance has always involved a crucial metric - bounce rate. But with the arrival of Google Analytics 4 (GA4), things have changed., there have been significant changes in
How to verify if GA4 is installed correctly?
GA4 is a helpful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, to ensure that you're collecting accurate data and harnessing the full potential
Creating New Custom Channel Groups in GA4
With the recent introduction of custom channel grouping, Google Analytics 4 (GA4) has become an even more powerful tool for tracking website traffic and user behavior. This new feature allows