Editor's Pick
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Latest Insights
Unveiling Real-Time Insights: A Deep Dive into Viewing Path URLs in GA4
In the dynamic realm of digital analytics, understanding user behavior in real-time is a powerful asset for marketers and website owners alike. Google Analytics 4 (GA4) stands as a robust
How to Configure Google Analytics 4 in Google Tag Manager
Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question
Kiran Prajapathi
CEO, M2All I have been working with the Ayruz Team for almost three years. It’s an extremely dedicated team with an unmatched work ethic and strategic thinking.
How to connect Google Analytics 4 (GA4) with BigQuery
What is GA4 Big Query? GA4 BigQuery is the integration between Google Analytics 4 (GA4) and Google BigQuery, enabling the export and storage of GA4 data directly into BigQuery. It
How to Connect GA4 Data to a Looker Studio Dashboard
In today's data-driven world, businesses rely on powerful analytics tools to gain insights and make informed decisions. For example, Google Analytics 4 (GA4) is a tool that helps organizations track
How to find event parameters in GA4?
The GA4 is a highly effective analytics platform that offers useful information on how users interact with websites and mobile applications. One of its key features is the ability to