Editor's Pick
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Latest Insights
Creating New Custom Channel Groups in GA4
With the recent introduction of custom channel grouping, Google Analytics 4 (GA4) has become an even more powerful tool for tracking website traffic and user behavior. This new feature allows
How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?
The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4
Ayruz Contributes Four Server-Side Tags to the Google Tag Manager Community Template Gallery
Ayruz is excited to announce that we have contributed four server-side tags to the Google Tag Manager Community Template Gallery! Our team has dedicated efforts to designing tags that enhance
Universal Analytics vs Google Analytics 4: A Comparison
Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new
Universal Analytics to Google Analytics 4 Migration and its common mistakes
One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing
Without Google Universal Analytics, What’s Next: A Webinar by Ayruz and Digital Nova Scotia
As digital technology evolves, businesses need to stay ahead of the curve. That's why Ayruz Data Marketing and Digital Nova Scotia are collaborating to bring you a valuable webinar on