Author: Vishak Kumar

Google Analytics 4 Tag Manager Setup: Complete Implementation Guide by Ayruz

Setting up Google Analytics 4 (GA4) using Google Tag Manager (GTM) is essential for accurate website tracking, flexible event management, and compliance with evolving privacy standards. At Ayruz Data Marketing,

How to Appear in LLM Results?: The Ultimate Guide to AI Search Optimization in 2025

Large Language Models (LLMs) like ChatGPT, Google Gemini, and Claude reshape how users discover and consume information. Instead of ten blue links, users receive synthesized responses based on multiple sources.

How to Dynamically Load Google Tag Manager and Improve Page Speed in 2025

Modern websites often struggle with speed issues caused by bloated or unoptimized tag management. In 2025, digital leaders like Stripe are turning to smart alternatives, such as JSON-driven GTM configurations,

Maximizing E-Commerce Success with GA4: Navigating the Checkout Journey

In the fast-paced world of e-commerce, the Checkout Journey Report in Google Analytics 4 (GA4) serves as a crucial compass for businesses seeking to optimize their checkout process. This predefined

How you acquire users? Differences Between User Acquisition and Traffic Acquisition in GA4

In the bustling world of digital analytics, understanding how users discover and interact with your online domain is pivotal. Two critical reports in Google Analytics 4 (GA4), User Acquisition and Traffic

Unveiling Real-Time Insights: A Deep Dive into Viewing Path URLs in GA4

In the dynamic realm of digital analytics, understanding user behavior in real-time is a powerful asset for marketers and website owners alike. Google Analytics 4 (GA4) stands as a robust

How to Configure Google Analytics 4 in Google Tag Manager

Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question

Universal Analytics vs Google Analytics 4: A Comparison

Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new

Universal Analytics to Google Analytics 4 Migration and its common mistakes

One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing