Author: Vishak Kumar

Maximizing E-Commerce Success with GA4: Navigating the Checkout Journey

In the fast-paced world of e-commerce, the Checkout Journey Report in Google Analytics 4 (GA4) serves as a crucial compass for businesses seeking to optimize their checkout process. This predefined

How you acquire users? Differences Between User Acquisition and Traffic Acquisition in GA4

In the bustling world of digital analytics, understanding how users discover and interact with your online domain is pivotal. Two critical reports in Google Analytics 4 (GA4), User Acquisition and Traffic

Unveiling Real-Time Insights: A Deep Dive into Viewing Path URLs in GA4

In the dynamic realm of digital analytics, understanding user behavior in real-time is a powerful asset for marketers and website owners alike. Google Analytics 4 (GA4) stands as a robust

How to Configure Google Analytics 4 in Google Tag Manager

Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question

Universal Analytics vs Google Analytics 4: A Comparison

Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new

Universal Analytics to Google Analytics 4 Migration and its common mistakes

One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing