How to Configure Google Analytics 4 in Google Tag Manager

Author : Vishak Kumar

Insight by: Vishak Kumar


In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question lingers: “Do you need Google Tag Manager with GA4?” Let’s unravel the answers as we delve into the steps of configuring GA4 in GTM.

Do You Need Google Tag Manager with GA4?

Before we jump into the how-tos, let’s address the crucial question. Yes, you need Google Tag Manager with GA4, and here’s why. GTM acts as the facilitator, simplifying the implementation of various tags, including GA4. It streamlines the process, making it more manageable and less prone to errors.

How to Add GA4 to Google Tag Manager

Now, let’s get our hands dirty with the steps to seamlessly configure GA4 within GTM.

Step 1: Create a Google Analytics 4 Property

  1. Log In to Google Analytics: Begin by logging into your Google Analytics account. If you’re new to the game, create an account and set up a property specifically for GA4.
  2. Access GA4 Property: Locate the GA4 property and click “Set up GA4.” This initiates the setup process.

ga4 property setup

Step 2: Set Up a GA4 Tag in Google Tag Manager

  1. Access Google Tag Manager: Log in to GTM to start the configuration process.
  2. Create a New Tag: In your GTM dashboard, create a new tag. Choose “Tag Configuration” and then select “Google Analytics: GA4 Configuration.”
  3. Enter GA4 Measurement ID: Head back to your GA4 property and find your Measurement ID under Admin > Property > GA4 Settings. Copy and paste this ID into the corresponding field in GTM.
  4. Choose Trigger: Determine when the tag should fire. Typically, it’s set to fire on all pages, but customization is at your fingertips.
  5. Save and Publish: Save your tag setup and click “Submit” to publish the changes. This ensures that your GA4 configuration is live.

Step 3: Test and Verify

  1. Preview Mode: Activate GTM’s preview mode to ensure your GA4 tag is firing correctly. Navigate your site to verify data transmission to GA4.
  2. Real-time Reports: In GA4, visit the Realtime section to confirm that your data is being captured. This step ensures your setup is functioning seamlessly.


So, to circle back to our initial question, “Do you need Google Tag Manager with GA4?” Absolutely. The integration of GA4 with GTM is a powerhouse move, offering simplicity and efficiency in the analytics realm. Now armed with the knowledge of how to configure GA4 in GTM, you’re ready to navigate the digital landscape with precision and data-driven insights.

Stay ahead, stay optimized, and let GA4 and GTM be your dynamic duo in the digital analytics game!

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