Author: Vishak Kumar

Universal Analytics vs Google Analytics 4: A Comparison

Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new

Universal Analytics to Google Analytics 4 Migration and its common mistakes

One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing