Tag Management Implementation of Exposure Clients

Digital

END TO END TAG MANAGEMENT & WEB ANALYTICS

  • Client: Libratone
  • Year: 2017
  • Department: Digital

WHO IS LIBRATONE & WHAT DO THEY DO?

Libratone is on a mission to liberate sound and expand the experience with music in the era of streaming. Founded in 2009, Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room and into the center with minimalist Scandinavian designs, soft fabrics, and warm, interesting colors.

They created one of the world’s first wireless speakers, giving listeners the freedom to enjoy rich, authentic sound anyhow, anywhere. They pride themselves on the look of their speakers, combining minimalist Scandinavian designs, and soft fabrics with warm, interesting colors.

 

Accelerated Growth

With sights set on expansion throughout Europe and accelerated growth in the market, Libratone partnered with Ingram Micro Commerce & Fulfillment Solutions for scalability and global reach.

Prior to its relationship with Ingram Micro Commerce & Fulfillment Solutions, Libratone handled its B2B and direct-to-consumer fulfillment in-house. When the company decided to expand its product line and focus on the future of personalization all the way through the fulfillment process, it felt secure with Ingram Micro’s global capabilities.

While Libratone celebrated exponential growth, space and resource constraints began to present operational challenges. With Q4 rapidly approaching, the brand needed a quick and seamless solution to be implemented, ensuring readiness for peak season. “We had quite an aggressive timeline and having a partner with true expertise was going to be critical to our success,” said Jesper Boel Nielsen, Global Service and Logistics Manager at Libratone.

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LIBRATONE & AYRUZ

Ayruz worked with one of the largest agency in the UK to manage end to end implementation of Web Analytics and Tag Management of Libratone E-Commerce, a consumer electronics company.

What AYRUZ Took Control Of?

 

  • End to end Tag Management

Tag management is a new foundational platform that enables marketers to easily connect, manage and unify their digital marketing applications (e.g., web analytics, search engine marketing, email service provider, advertising, social technologies, etc.) without a lot of ongoing development work.

Google Tag Manger Experts

 

  • Web Analytics implementation

Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

 

Google Analytics Experts

 

 

 

 

 

 

  • Reporting Automation

Automated reporting is used to improve overall user productivity, or to remind users to accomplish certain tasks. By sending or providing useful information to users on intervals they need it you make it easier for them to find the relevant data they need. This is particularly important for reports with large datasets.

 

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