Category: Google Tag Manager

How to Configure Google Analytics 4 in Google Tag Manager

Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question

Ayruz Contributes Four Server-Side Tags to the Google Tag Manager Community Template Gallery

Ayruz is excited to announce that we have contributed four server-side tags to the Google Tag Manager Community Template Gallery! Our team has dedicated efforts to designing tags that enhance

What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?

As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to

Improve the page-load speed of your brand website with Google Tag Manager Server-Side Tagging

If your brand is all about providing a great experience for your audience, then you understand the importance of a faster loading website like we do.  Page Load Speed Matter:

Google will also kill 3rd-party cookies by 2023: How to measure going forward?

The holy grail of digital advertising is the measurement capabilities that come with it, rather than shooting in the dark. Now that Google Chrome will stop supporting 3rd party cookies

The Death of 3rd-Party Cookies: Benefits of Google Server-Side Tagging

Safari and Firefox have already started blocking 3rd-party cookies, and marketers are facing acute data tracking and measurement problems.  By 2023, Google Chrome will also disown 3rd-party cookies. The data