Category: Industry

Five tips for running an effective consumer engagement campaign!

Suppose you’re a brand owner of an FMCG company, an e-commerce company, or an FMEG company that directly sells its products or services to consumers. In that case, you certainly

QR Codes: What are those? What are the different types of QR codes?

Ever wondered what makes QR codes unique? Over the pandemic days, you might have come across several types of contactless payment modes which assist in maintaining social distancing, such as

How To Start Selling Via Facebook Shop

Unlike other social media channels, Facebook has a unique proposition that provides a perfect venue for aspiring sellers. You can sell your products directly through Facebook, similar to your eCommerce

Optimizing Businesses For Better Google Near Me Listings

Near me is a search phrase that throws up accurate and relevant local listings for an establishment or service by Google. Let’s say a user types in ‘hotels near me’.

Email Marketing Strategies For E-Commerce Companies

Email marketing has become the norm for brands to reach out to customers, build a loyal base and increase customer retention. What makes it so appealing is that it’s affordable

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that helps your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touchpoint.

Lessons From Re-launch Of Mobile Website of Flipkart’s from App Only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

Saavn’s Brand Marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to