Category: Regions

CCPA Vs GDPR: What’s The Difference?

An infographic to explain the similarities and differences of the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

CCPA Data Privacy Regulations For Residents Of California

What is CCPA? California Consumers Protection Act 2018 (Also referred to as CCPA) is a data protection act which is designed to protect the data privacy rights of the citizens

Search London Celebrates its 8th Birthday in Bounce, Central London

Search London, also known as SearchLDN was officially set up in October 2010 when I took over the meetup group from my former colleague. There were 200 members and just

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that helps your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touchpoint.

Supply And Demand Guide To Digital Disruption

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organizational situation assessment

Lessons From Re-launch Of Mobile Website of Flipkart’s from App Only Strategy

Flipkart re-launched their mobile website on November 10, 2015, ditching their ‘app only’ strategy they have announced in early 2015. We had covered why this was a bad move when

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

Saavn’s Brand Marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

15 Captivating Stats From Around The Digital World

Well, I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim