Supply and demand guide to digital disruption
The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organisational situation assessment
How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight
Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic
15 captivating stats from around the digital world
Well I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
Developing a global digital strategy
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president
How the learning capacity of human beings vary listening to long lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Sania Mirza Vs Hugh Jackman – Who give more ROI to an Indian brand?
We are always searching for something, if you know what someone is searching for then you understand him better. If you can know what a nation is searching for then