Editor's Pick
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Latest Insights
What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?
As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to
Improve the page-load speed of your brand website with Google Tag Manager Server-Side Tagging
If your brand is all about providing a great experience for your audience, then you understand the importance of a faster loading website like we do. Page Load Speed Matter:
Death of 3rd-Party Cookies: How to convert 3rd-party cookies to 1st-party?
I presume, by now, you are already aware that the 3rd-party cookies are being killed. Mozilla has axed 3rd-party cookies on Firefox (RIP: September 3, 2019), and Apple followed suit
How Ayruz helped Oldcastle Infrastructure to create a new user experience for their CPQ-based customer portal?
Oldcastle Infrastructure is the leading provider of engineered products and accessories for building and construction in the USA. They are part of CRH Plc (LSE: CRH), the world's leading building
Google will also kill 3rd-party cookies by 2023: How to measure going forward?
The holy grail of digital advertising is the measurement capabilities that come with it, rather than shooting in the dark. Now that Google Chrome will stop supporting 3rd party cookies
The Death of 3rd-Party Cookies: Benefits of Google Server-Side Tagging
Safari and Firefox have already started blocking 3rd-party cookies, and marketers are facing acute data tracking and measurement problems. By 2023, Google Chrome will also disown 3rd-party cookies. The data