Building Consumer Engagement & Loyalty for Nandini GoodLife - A dynaQR Case Study

Developed a state-of-the-art product called dynaQR capable of printing dynamic QR codes based on the guidelines shared by Tetra Pak.

Ideated and executed 5+ consumer engagement campaigns based on awareness, gratification, loyalty & gamification.

Generated 100+ million QR codes for printing on individual milk cartons.

Conducted strategic paid promotion efforts to drive campaign awareness.

Rewarded loyal consumers with digital gift vouchers to encourage more participation.

Lined up social media influencers to promote the campaigns from time to time.

Constantly monitored the campaigns from time to time.
KEY CAMPAIGNS

- Customers scan the QR code and register
- Get three simple questions
- Successful completion of the quiz gifts scratch card.
- Gift vouchers up to ₹1000 were disbursed to lucky winners.

- Scan the QR code > register
- Valid registrations are awarded one free chance to participate in the roulette wheel.
- Instant gratification in the form of gift vouchers ranging from ₹10 to ₹150

- Scan the QR code > register
- Participants get a chance to take part in one of the three lucky draw campaigns preloaded at random
- Successful completion of the tasks gifts a scratch card
- Digital gift vouchers from ₹10 to ₹150 were disbursed to lucky winners.


- Scan the QR code > register.
- Get three predefined ingredients for a dish with GoodLife milk as a common ingredient.
- Participants prepare the dish using the selected ingredients and post it on their social media.
- A celebrity judge evaluated the entries and announced weekly winners.

- First attempt towards a loyalty campaign
- Scan the QR code > register
- Valid scans will gift the participants with any one of the six badges that correlate with the individual benefits of GoodLife
- Participants collect all six badges to become winners.
- Guaranteed prizes ranging ₹20 to ₹100 were disbursed to the winners

- Scan the QR code > register.
- Valid registrations awarded the participants one free chance to participate in a jumbled word puzzle.
- Scratch cards gifted to participants who complete.
- Instant gratification in the form of gift vouchers ranging from ₹10 to ₹150.




The recognition is yet another testimony to the widening importance of the usage of technology in marketing campaigns pertaining to customer engagement and loyalty drives by brands.

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