Optimizing Businesses For Better Google Near Me Listings

Near me is a search phrase that throws up accurate and relevant local listings for an establishment or service by Google. Let’s say a user types in ‘hotels near me’.

Email Marketing Strategies For E-Commerce Companies

Email marketing has become the norm for brands to reach out to customers, build a loyal base and increase customer retention. What makes it so appealing is that it’s affordable

Search London celebrates its 8th Birthday in Bounce, Central London

Search London, also known as SearchLDN was officially set up in October 2010 when I took over the meetup group from my former colleague. There were 200 members and just

Apple Brand Is Built On The New Science Of Customer Emotion

Customer satisfaction has been the most critical factor in building a brand traditionally that help your business grow. Business seeking growth invests significantly in improving customer satisfaction at every touch

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

Saavn’s Brand marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

The IoT, Big Data And The Digital Universe – Future Of Connected World

Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically

Consumer loyalty to brands after data breaches

Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and a

Developing a global digital strategy

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president