Category: Functions
How is bounce rate calculated in GA4 and what replaces the bounce rate in GA4?
Analyzing website performance has always involved a crucial metric - bounce rate. But with the arrival of Google Analytics 4 (GA4), things have changed., there have been significant changes in
How to verify if GA4 is installed correctly?
GA4 is a helpful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, to ensure that you're collecting accurate data and harnessing the full potential
Creating New Custom Channel Groups in GA4
With the recent introduction of custom channel grouping, Google Analytics 4 (GA4) has become an even more powerful tool for tracking website traffic and user behavior. This new feature allows
How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?
The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4
Ayruz Contributes Four Server-Side Tags to the Google Tag Manager Community Template Gallery
Ayruz is excited to announce that we have contributed four server-side tags to the Google Tag Manager Community Template Gallery! Our team has dedicated efforts to designing tags that enhance
Universal Analytics vs Google Analytics 4: A Comparison
Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new
Universal Analytics to Google Analytics 4 Migration and its common mistakes
One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing
Without Google Universal Analytics, What’s Next: A Webinar by Ayruz and Digital Nova Scotia
As digital technology evolves, businesses need to stay ahead of the curve. That's why Ayruz Data Marketing and Digital Nova Scotia are collaborating to bring you a valuable webinar on
What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?
As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to
Improve the page-load speed of your brand website with Google Tag Manager Server-Side Tagging
If your brand is all about providing a great experience for your audience, then you understand the importance of a faster loading website like we do. Page Load Speed Matter: