Search London celebrates its 8th Birthday in Bounce, Central London

Search London, also known as SearchLDN was officially set up in October 2010 when I took over the meetup group from my former colleague. There were 200 members and just

How to Get Cheaper Flight Tickets Online – A Digital Marketing Insight

Being a marketer for the past eight years, I try to learn new things and apply new strategies for my clients. I never thought I would exploit a marketing tactic

Saavn’s Brand marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

Consumer loyalty to brands after data breaches

Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and a

Developing a global digital strategy

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president

Sania Mirza Vs Hugh Jackman – Who give more ROI to an Indian brand?

We are always searching for something, if you know what someone is searching for then you understand him better. If you can know what a nation is searching for then