RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
Consumer Loyalty To Brands After Data Breaches
Changes in shopping behavior after Target data breach (%) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and a
Developing A Global Digital Strategy
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains. Addressing the talent challenge Johnson & Johnson’s vice president
Sania Mirza Vs Hugh Jackman – Who give more ROI to an Indian brand?
We are always searching for something, if you know what someone is searching for then you understand him better. If you can know what a nation is searching for then