How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?

The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4

Ayruz Contributes Four Server-Side Tags to the Google Tag Manager Community Template Gallery

Ayruz is excited to announce that we have contributed four server-side tags to the Google Tag Manager Community Template Gallery! Our team has dedicated efforts to designing tags that enhance

Universal Analytics vs Google Analytics 4: A Comparison

Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new

Universal Analytics to Google Analytics 4 Migration and its common mistakes

One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing

Without Google Universal Analytics, What’s Next: A Webinar by Ayruz and Digital Nova Scotia

As digital technology evolves, businesses need to stay ahead of the curve. That's why Ayruz Data Marketing and Digital Nova Scotia are collaborating to bring you a valuable webinar on

What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?

As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to

Improve the page-load speed of your brand website with Google Tag Manager Server-Side Tagging

If your brand is all about providing a great experience for your audience, then you understand the importance of a faster loading website like we do.  Page Load Speed Matter:

Death of 3rd-Party Cookies: How to convert 3rd-party cookies to 1st-party?

I presume, by now, you are already aware that the 3rd-party cookies are being killed. Mozilla has axed 3rd-party cookies on Firefox (RIP: September 3, 2019), and Apple followed suit

Google will also kill 3rd-party cookies by 2023: How to measure going forward?

The holy grail of digital advertising is the measurement capabilities that come with it, rather than shooting in the dark. Now that Google Chrome will stop supporting 3rd party cookies

The Death of 3rd-Party Cookies: Benefits of Google Server-Side Tagging

Safari and Firefox have already started blocking 3rd-party cookies, and marketers are facing acute data tracking and measurement problems.  By 2023, Google Chrome will also disown 3rd-party cookies. The data