Supply and demand guide to digital disruption

The author describes a digital strategy framework to make sense of digital disruption. Mckinsey has been working with executives to identify threats and opportunities in digital space. Organisational situation assessment

Lessons from re-launch of Mobile website of Flipkart’s from App only Strategy

Flipkart re-launched their mobile website on November 10, 2015 ditching their ‘app only’ strategy they have announced in early 2015. We have covered why this is a bad move when

Saavn’s Brand marketing Strategy with Ranbir Kapoor

Saavn is a music streaming website of English, Bollywood and regional Indian music. Though it was launched in the year 2006, the brand got its name coming up after a

RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART

In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to

15 captivating stats from around the digital world

Well I guess stats why they call it the blues. And you can beat those January blues with our first stats round-up of the new year. Filled to the brim

The IoT, Big Data And The Digital Universe – Future Of Connected World

Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically

Consumer loyalty to brands after data breaches

Changes in shopping behavior after Target data breach ({e7efaa880809366554f35313c0bed74172acefeb4d1b64170dbbfdc490bf8e04}) |Criar infográficos New study sheds light on shoppers' reaction to data breaches Recent revelations about a potentially sweeping credit and debit

How the learning capacity of human beings vary listening to long lectures?

“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most