Category: Digital Marketing
Google Analytics 4 Tag Manager Setup: Complete Implementation Guide by Ayruz
Setting up Google Analytics 4 (GA4) using Google Tag Manager (GTM) is essential for accurate website tracking, flexible event management, and compliance with evolving privacy standards. At Ayruz Data Marketing,
How to Appear in LLM Results?: The Ultimate Guide to AI Search Optimization in 2025
Large Language Models (LLMs) like ChatGPT, Google Gemini, and Claude reshape how users discover and consume information. Instead of ten blue links, users receive synthesized responses based on multiple sources.
How to Dynamically Load Google Tag Manager and Improve Page Speed in 2025
Modern websites often struggle with speed issues caused by bloated or unoptimized tag management. In 2025, digital leaders like Stripe are turning to smart alternatives, such as JSON-driven GTM configurations,
Understanding the Difference Between Events and Conversions in GA4
Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing user interactions on your website. Two terms, "events" and "conversions," are often used, and while they might seem
Unveiling Real-Time Insights: A Deep Dive into Viewing Path URLs in GA4
In the dynamic realm of digital analytics, understanding user behavior in real-time is a powerful asset for marketers and website owners alike. Google Analytics 4 (GA4) stands as a robust
How to Configure Google Analytics 4 in Google Tag Manager
Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question
How to connect Google Analytics 4 (GA4) with BigQuery
What is GA4 Big Query? GA4 BigQuery is the integration between Google Analytics 4 (GA4) and Google BigQuery, enabling the export and storage of GA4 data directly into BigQuery. It
How to Connect GA4 Data to a Looker Studio Dashboard
In today's data-driven world, businesses rely on powerful analytics tools to gain insights and make informed decisions. For example, Google Analytics 4 (GA4) is a tool that helps organizations track
How to find event parameters in GA4?
The GA4 is a highly effective analytics platform that offers useful information on how users interact with websites and mobile applications. One of its key features is the ability to
Are you experiencing issues with the automatic migration of GA4? Let’s discuss alternatives!
As of July 1, 2023, Universal Analytics (UA) properties will no longer process new hits. This is because Google is phasing out UA and replacing it with their newer measurement