Latest Insights

How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?

The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4

Ayruz Contributes Four Server-Side Tags to the Google Tag Manager Community Template Gallery

Ayruz is excited to announce that we have contributed four server-side tags to the Google Tag Manager Community Template Gallery! Our team has dedicated efforts to designing tags that enhance

Universal Analytics vs Google Analytics 4: A Comparison

Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new

Universal Analytics to Google Analytics 4 Migration and its common mistakes

One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing

Without Google Universal Analytics, What’s Next: A Webinar by Ayruz and Digital Nova Scotia

As digital technology evolves, businesses need to stay ahead of the curve. That's why Ayruz Data Marketing and Digital Nova Scotia are collaborating to bring you a valuable webinar on

Enhancing your Packaging for better Consumer Engagement

The need for consumer engagement & loyalty campaigns Customer engagement and loyalty programs are not new and have been an age-old global phenomenon in industries varying from finance to automobile

Join our mailing list

    I agree to Ayruz's Privacy Policy