Author: Ayruz

We are data-driven digital marketing, data & technical consulting firm. We solve big problems with big data; deliver actionable insights & accurate foresights.

Understanding the Difference Between Events and Conversions in GA4

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing user interactions on your website. Two terms, "events" and "conversions," are often used, and while they might seem

Kiran Prajapathi

CEO, M2All I have been working with the Ayruz Team for almost three years. It’s an extremely dedicated team with an unmatched work ethic and strategic thinking.

How to connect Google Analytics 4 (GA4) with BigQuery

What is GA4 Big Query? GA4 BigQuery is the integration between Google Analytics 4 (GA4) and Google BigQuery, enabling the export and storage of GA4 data directly into BigQuery. It

How to Connect GA4 Data to a Looker Studio Dashboard

In today's data-driven world, businesses rely on powerful analytics tools to gain insights and make informed decisions. For example, Google Analytics 4 (GA4) is a tool that helps organizations track

How to find event parameters in GA4?

The GA4 is a highly effective analytics platform that offers useful information on how users interact with websites and mobile applications. One of its key features is the ability to

Are you experiencing issues with the automatic migration of GA4? Let’s discuss alternatives!

As of July 1, 2023, Universal Analytics (UA) properties will no longer process new hits. This is because Google is phasing out UA and replacing it with their newer measurement

How is bounce rate calculated in GA4 and what replaces the bounce rate in GA4?

Analyzing website performance has always involved a crucial metric - bounce rate. But with the arrival of Google Analytics 4 (GA4), things have changed., there have been significant changes in

How to verify if GA4 is installed correctly?

GA4 is a helpful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, to ensure that you're collecting accurate data and harnessing the full potential

Creating New Custom Channel Groups in GA4

With the recent introduction of custom channel grouping, Google Analytics 4 (GA4) has become an even more powerful tool for tracking website traffic and user behavior. This new feature allows

How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?

The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4
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