How to find event parameters in GA4?

The GA4 is a highly effective analytics platform that offers useful information on how users interact with websites and mobile applications. One of its key features is the ability to

Are you experiencing issues with the automatic migration of GA4? Let’s discuss alternatives!

As of July 1, 2023, Universal Analytics (UA) properties will no longer process new hits. This is because Google is phasing out UA and replacing it with their newer measurement

How is bounce rate calculated in GA4 and what replaces the bounce rate in GA4?

Analyzing website performance has always involved a crucial metric - bounce rate. But with the arrival of Google Analytics 4 (GA4), things have changed., there have been significant changes in

How to verify if GA4 is installed correctly?

GA4 is a helpful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, to ensure that you're collecting accurate data and harnessing the full potential

Creating New Custom Channel Groups in GA4

With the recent introduction of custom channel grouping, Google Analytics 4 (GA4) has become an even more powerful tool for tracking website traffic and user behavior. This new feature allows

How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?

The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4

Universal Analytics vs Google Analytics 4: A Comparison

Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new

Universal Analytics to Google Analytics 4 Migration and its common mistakes

One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing