Maximizing E-Commerce Success with GA4: Navigating the Checkout Journey

In the fast-paced world of e-commerce, the Checkout Journey Report in Google Analytics 4 (GA4) serves as a crucial compass for businesses seeking to optimize their checkout process. This predefined

How you acquire users? Differences Between User Acquisition and Traffic Acquisition in GA4

In the bustling world of digital analytics, understanding how users discover and interact with your online domain is pivotal. Two critical reports in Google Analytics 4 (GA4), User Acquisition and Traffic

How to Configure Google Analytics 4 in Google Tag Manager

Introduction In the intricate world of web analytics, the integration of Google Analytics 4 (GA4) with Google Tag Manager (GTM) stands as a beacon of efficiency. But, a common question

Enhancing your Packaging for better Consumer Engagement

The need for consumer engagement & loyalty campaigns Customer engagement and loyalty programs are not new and have been an age-old global phenomenon in industries varying from finance to automobile

What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?

As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to

Google will also kill 3rd-party cookies by 2023: How to measure going forward?

The holy grail of digital advertising is the measurement capabilities that come with it, rather than shooting in the dark. Now that Google Chrome will stop supporting 3rd party cookies

The Death of 3rd-Party Cookies: Benefits of Google Server-Side Tagging

Safari and Firefox have already started blocking 3rd-party cookies, and marketers are facing acute data tracking and measurement problems.  By 2023, Google Chrome will also disown 3rd-party cookies. The data

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

The rapid global spread of COVID-19 has been the biggest shock to the lives and livelihoods in nearly a century. Things have become particularly challenging for many businesses and startups

What To Know About Inbound Marketing Funnel? – Infographics

Most business professionals should be familiar with the concept of the funnel model. A digital marketing related counterpart of the same would be the Inbound Marketing Funnel. This model is

How Cyberspace Is Joining Hands To Fight Against COVID-19?

The spread of COVID-19, the novel strain of coronavirus, has officially reached pandemic proportions. Doctors, nurses, carers and paramedics around the world are facing an unusual workload in overstretched health