Enhancing your Packaging for better Consumer Engagement

The need for consumer engagement & loyalty campaigns Customer engagement and loyalty programs are not new and have been an age-old global phenomenon in industries varying from finance to automobile

What is Facebook Conversion API (Facebook CAPI) Server-Side Tag?

As you are aware, after the Apple iOS 14.5 update which was rolled out with option for the users to opt out of tracking, your Facebook Pixel is unable to

Google will also kill 3rd-party cookies by 2023: How to measure going forward?

The holy grail of digital advertising is the measurement capabilities that come with it, rather than shooting in the dark. Now that Google Chrome will stop supporting 3rd party cookies

The Death of 3rd-Party Cookies: Benefits of Google Server-Side Tagging

Safari and Firefox have already started blocking 3rd-party cookies, and marketers are facing acute data tracking and measurement problems.  By 2023, Google Chrome will also disown 3rd-party cookies. The data

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

The rapid global spread of COVID-19 has been the biggest shock to the lives and livelihoods in nearly a century. Things have become particularly challenging for many businesses and startups

What To Know About Inbound Marketing Funnel? – Infographics

Most business professionals should be familiar with the concept of the funnel model. A digital marketing related counterpart of the same would be the Inbound Marketing Funnel. This model is

How Cyberspace Is Joining Hands To Fight Against COVID-19?

The spread of COVID-19, the novel strain of coronavirus, has officially reached pandemic proportions. Doctors, nurses, carers and paramedics around the world are facing an unusual workload in overstretched health

How Managed Remote Resourcing Helps You Save Big?

‘How to Save Money’ is a title that always looks interesting to everyone. From individuals to corporate companies, everyone is in pursuit of this. With the help of coupons, limited