Editor's Pick
RETROSPECTING MOBILE APP ONLY STRATEGY OF FLIPKART
In a developing country like India where more smartphones are found than PCs and laptops, the move in focus of Flipkart along with Myntra onto the mobile app seems to
The IoT, Big Data And The Digital Universe – Future Of Connected World
Imagine, if you would, you wake up at the soothing rays of the morning sun on your face. The shades on the east side of your bedroom decided to louver automatically
How The Learning Capacity Of Human Beings Vary Listening to Long Lectures?
“Are you with me?”, the obvious way a teacher measures the attentiveness of students. The long-established question takes its place more prominent in classrooms these days. It seems that most
Latest Insights
Universal Analytics vs Google Analytics 4: A Comparison
Web analytics has become essential to digital marketing, helping businesses gain insights into their website's performance and user behaviour. With the evolution of analytics platforms, Google has introduced a new
Universal Analytics to Google Analytics 4 Migration and its common mistakes
One significant transition many businesses are currently undertaking is migrating from Universal Analytics to Google Analytics 4 (GA4). Google Analytics 4 is the latest version of Google's analytics platform, providing
Without Google Universal Analytics, What’s Next: A Webinar by Ayruz and Digital Nova Scotia
As digital technology evolves, businesses need to stay ahead of the curve. That's why Ayruz Data Marketing and Digital Nova Scotia are collaborating to bring you a valuable webinar on
Enhancing your Packaging for better Consumer Engagement
The need for consumer engagement & loyalty campaigns Customer engagement and loyalty programs are not new and have been an age-old global phenomenon in industries varying from finance to automobile
Five tips for running an effective consumer engagement campaign!
Suppose you’re a brand owner of an FMCG company, an e-commerce company, or an FMEG company that directly sells its products or services to consumers. In that case, you certainly
QR Codes: What are those? What are the different types of QR codes?
Ever wondered what makes QR codes unique? Over the pandemic days, you might have come across several types of contactless payment modes which assist in maintaining social distancing, such as