How to find event parameters in GA4?

The GA4 is a highly effective analytics platform that offers useful information on how users interact with websites and mobile applications. One of its key features is the ability to

Are you experiencing issues with the automatic migration of GA4? Let’s discuss alternatives!

As of July 1, 2023, Universal Analytics (UA) properties will no longer process new hits. This is because Google is phasing out UA and replacing it with their newer measurement

How is bounce rate calculated in GA4 and what replaces the bounce rate in GA4?

Analyzing website performance has always involved a crucial metric - bounce rate. But with the arrival of Google Analytics 4 (GA4), things have changed., there have been significant changes in

How to verify if GA4 is installed correctly?

GA4 is a helpful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, to ensure that you're collecting accurate data and harnessing the full potential

Creating New Custom Channel Groups in GA4

With the recent introduction of custom channel grouping, Google Analytics 4 (GA4) has become an even more powerful tool for tracking website traffic and user behavior. This new feature allows

How to Identify and Resolve Duplicate Events in Google Analytics 4 (GA4)?

The newest version of Google's analytics platform is called Google Analytics 4 (GA4). It offers a new approach to measuring user behaviour and engagement on your website or app. GA4

Without Google Universal Analytics, What’s Next: A Webinar by Ayruz and Digital Nova Scotia

As digital technology evolves, businesses need to stay ahead of the curve. That's why Ayruz Data Marketing and Digital Nova Scotia are collaborating to bring you a valuable webinar on

CCPA Data Privacy Regulations For Residents Of California

What is CCPA? California Consumers Protection Act 2018 (Also referred to as CCPA) is a data protection act which is designed to protect the data privacy rights of the citizens

Google Tag Manager

Trying to manage too many website codes with no success? Google Tag Manager (GTM) is here for the rescue! GTM is a tag management solution that allows easier and quicker

How To Increase Your Social Media Engagement With Images And Videos

A picture is worth a thousand words, goes the adage, and the digital world firmly believes in this. In 2010, there were about 0.97 billion social media users. By 2021,