The Complete List Of Video Ad Specifications – 2020

Author : Nikhitha RS

Insight by: Nikhitha RS

Are you struggling to focus on different social media video size specifications? We may help you find the necessary video Ad specifications, all under one roof. 

Video ads are a proven successful social media marketing strategy. According to a study, nearly half of all social media ads are spending their money on video. That is because it is easy to attract the audience to an eye-catching video than a single image to communicate everything within a brand. 

Every platform holds different specifications for their Ads, and they are updating it every time. As all the social media platforms release new video ad formats and update old ones, it can be laborious to keep up with the changing trends altogether. So, we’ve created a list of social media video Ads specifications and formats to help you modify your content for a better view. In this article, we’ll share video Ad specifications for YouTube, Facebook, Instagram, Twitter, and LinkedIn. 

YouTube Video Ads Specifications 

Over 250 million hours of video are seen by viewers on YouTube every day, while 500 hours worth of videos is uploaded each minute. YouTube offers seven ad formats, each designed to help advertisers perform different intentions. 

Display Ads 

There are two types of display ads. The first one will be the regular display ads. It can be seen at the right of the featured video and can also feature above the video suggestions list. It appears below the video player if it is playing on larger players. And these ad sizes are either 300×250 or 300×60.

Overlay Ads 

Overlay ads will appear directly over the video while it is playing. They take up 20% of the video screen size. Overlay ads are designed to attract desktop users only due to the amount of screen real property.

Skippable Video Ads 

Skippable video ads play before the main video begins. This type of ad allows viewers to skip ads after 5 seconds if they choose. Depending on how YouTube servers up content, is possible for viewers to see more than one skippable ad. Providing viewers with the option to skip your ad can also lead to viewers experiencing a combination of skippable and bumper ads play back-to-back. They provide a better user experience for viewers and provide you with the opportunity to put up lengthy ads.

YouTube Companion Banner Ad Specs 

YouTube’s companion ads are small, where clickable static images are displayed below a video or in the right-hand margin of your screen. Given the nature and placement of this type of ad, they give a specific appeal to desktop users. A companion banner provides continued brand presence after a video ends, and the viewer can click on it at any time.

Non-Skippable Video Ads 

Non-skippable video ads are those ads where the viewers do not have the option to skip the ad. So basically, they have to watch the entire ad before going into the video they chose to watch. These ads can appear before, during, or after the main video. Depending on the region you’re targeting, they can also play for 15 or 20 seconds.

Bumper Ads 

Bumper ads are non-skippable video ads that play for up to 6 seconds before going to the main video. Turning on this option may show viewers a combination of skippable and bumper ads play back to back. 

The short length of bumper ads makes them uniquely effective at keeping attention because a countdown timer shows viewers how long the ad will last. Recently, Google found that viewers are far more likely to recall the bumper ads compared to the other types. 

Sponsored Cards 

Sponsored cards display content that may be relevant to your video, such as products featured in the video. 

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse that card. The sponsored cards are mobile-friendly. So they’ll reach the growing legions of viewers who watch YouTube on mobile devices.


Facebook Video Ad Specifications

When it comes to Facebook video Ads, there is one key recommendation to its advertisers that is it should design for mobile-first. Facebook recommends uploading a video with square (1:1) or vertical (4:5, 2:3, and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends 15 seconds or less video size and designing videos that work with and without sound (by enabling captions). 

Facebook Feed Videos

The video feeds placement lets advertisers show video ads between organic videos in video-only environments. For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

Facebook Instant Article Videos 

Instant Article is a mobile-optimized format that enables publishers to distribute fast-loading interactive articles to Facebook’s app. Certified publishers may choose to place ads within their instant articles. Selecting an instant article as the placement for your ad will allow it to appear when people from your audience view these articles.

Source: Facebook

Facebook In-Stream Videos 

Facebook In-stream videos allow advertisers to deliver 5-120 second video ads to people watching videos on Facebook from familiar publishers and digital-first creators that tailor their content to Facebook audiences. The ads can also appear in Facebook Live streams from a chosen group of approved gaming, entertainment, and sports partners. 

Source: Facebook

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook Marketplace Video Ads 

When you create a Facebook ad in Ads Manager, you can have your ad appear in the Marketplace to reach more people. Instead of buying and selling through user-created Facebook groups, anyone could list a product on the Marketplace and connect directly with potential customers in their area. The more people who follow your business profile on Facebook, the more your items will appear in people’s news feeds. Ads you create will also show up in Facebook Marketplace. 

Source: Facebook

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video. Also, if you have a vertical video with an aspect ratio taller than 2:3, it may be cropped to 2:3.

Facebook Stories Ads 

Stories are where people share and discover content they care about in fast and fun ways. More than 300 million people use Facebook Stories and Messenger Stories every day. Now you can include Facebook Stories as an additional placement to News Feed ad campaigns, delivering your message in an immersive environment. Facebook Stories ads support every objective necessary for marketing, including reach, brand awareness, video views, app install, conversion, traffic, and lead generation. 

Source: Facebook

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook Video Feeds 

Source: Facebook 

Video ads capture the attention of your audience better than any other type of ad. Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds.

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.


Instagram Video Ad Specifications 

Instagram Feed ads are mobile-only placements that look like standard Instagram posts. They drive more qualified traffic and are a cost-effective way of generating brand awareness and getting click-throughs. There are three different formats of Instagram videos, square, vertical, and landscape. Instagram feeds are a large source of creating audience attention. 

Instagram Feed Video Specifications


Carousel Video Ads

It is much similar to the Facebook carousel ads. Carousel ads allow the advertisers to showcase multiple photos with a call-to-action button in a single advert unit. With the addition of video, advertisers can share up to five pieces of content for a more loaded storytelling experience.

Instagram Stories Ads 

With full-screen, vertical format, you can share photos and videos of your businesses to attract the audience to your content. With the ability to target your ads by reach, video views, traffic, conversions, app installs, and brand awareness, you can drive business results at the same time. However, note that the Instagram ad story disappears every 24 hours. 


Twitter Video Ad  Specifications

Twitter is the largest hub of social media platforms, containing over 2 billion active profiles. It is a popular space to share and interact with people, and therefore, is the best platform for marketers to advertise. It is the perfect way to maximize your ad videos’ views, as the videos will auto-play within home timelines, encouraging interaction by tap or click. 

Twitter In-Feed Video

There are two video formats for the Twitter feed, landscape, and portrait that are used to upload a video on Twitter directly. There are no particular specifications for Twitter feeds.


LinkedIn Video Ad Specifications

LinkedIn is the perfect social media platform for B2B online advertising campaigns. On a social media platform where there’s more business content, the video content stands out more, especially on LinkedIn.

Source: LinkedIn 

LinkedIn Shared Video

LinkedIn Video Ads

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